The New Nissin Donbei Premium Udon is the Brand's Chewiest Instant Udon
Grace Mahas — November 25, 2020 — Lifestyle
References: nissin & japantoday
Nissin's Donbei Kitsune Udon was the world's first-ever bowl-shaped instant noodle, launching in 1976. The brand's familiar comfort food is getting an upgrade with the launch of a premium version of their Donbei Kitsune Udon requiring an 8-minute cook time.
Traditional Donbei Kitsune Udon noodles typically take 5 minutes to cook, but this new release takes additional time due to the amount of "crunch" in the noddle. To create this crunch, Nissin is leveraging mochigome 糯米, a "type of particularly glutinous rice used in the making of mochi rice cakes, which has been blended into each noodle."
The novel offering from Nissin will appeal to "foodie" consumers looking to explore unique flavors and textures from the familiar brand.
Image Credit: Nissin Foods Holdings Co Ltd
Traditional Donbei Kitsune Udon noodles typically take 5 minutes to cook, but this new release takes additional time due to the amount of "crunch" in the noddle. To create this crunch, Nissin is leveraging mochigome 糯米, a "type of particularly glutinous rice used in the making of mochi rice cakes, which has been blended into each noodle."
The novel offering from Nissin will appeal to "foodie" consumers looking to explore unique flavors and textures from the familiar brand.
Image Credit: Nissin Foods Holdings Co Ltd
Trend Themes
1. Premium Instant Udon - The launch of a premium version of Donbei Kitsune Udon presents an opportunity for food manufacturers to tap into the growing demand for high-quality, convenient meals.
2. Crunchy Noodle Innovation - The use of mochigome rice to create ultra-crunchy udon noodles opens up possibilities for noodle producers to develop new textures and experiences in their products.
3. Exploring Unique Flavors - The demand for unique flavors and textures in food presents an opportunity for chefs and food companies to experiment and create innovative culinary experiences that cater to adventurous consumers.
Industry Implications
1. Instant Food Manufacturing - The launch of a premium instant udon product indicates a potential for manufacturers in the instant food industry to explore and expand their offerings beyond basic convenience.
2. Noodle Production - The innovation of using mochigome rice to create crunchier noodles presents an opportunity for noodle producers to differentiate their products and attract customers seeking unique textures.
3. Gourmet Food Market - The demand for unique flavors and textures in food highlights a potential for the gourmet food market to develop and offer high-quality, innovative products that cater to adventurous foodies.
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