Cereal milk is transformed into a selling point in itself
Trend - Brands are profiting off of the enjoyment people get from drinking cereal milk once their cereal's been eaten by offering bottled cereal milks, or cereals that aim to transform milk into unique beverages.
Insight - Consumers are drawn to products that appeal to universal but specific experiences, and appreciate brands that are able to capture those for them. Everything from nostalgia to general experiences that most consumers are familiar with can be used to draw in consumers who would like them for their relatability.
Insight - Consumers are drawn to products that appeal to universal but specific experiences, and appreciate brands that are able to capture those for them. Everything from nostalgia to general experiences that most consumers are familiar with can be used to draw in consumers who would like them for their relatability.
Workshop Question - How could your brand draw in customers with relatability?
Trend Themes
1. Cereal Milk as a Selling Point - Brands are taking advantage of the enjoyment people have drinking cereal milk by offering unique bottled cereal milks or cereals that aim to transform milk to unique beverages.
2. Novel Flavors and Experiences - Consumers are drawn to products that offer unique and novel experiences as well as those that appeal to nostalgia or universal experiences.
3. Combining Flavors for an Innovative Twist - Companies are finding innovative ways to combine flavors, such as coffee and cocoa or cereal and milk, to create new products that appeal to consumers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can take advantage of these trends by offering new and unique flavors, experiences, and combinations to consumers.
2. Retail Industry - The retail industry can incorporate these trends by offering products that appeal to consumers' nostalgia or universal experiences, as well as by partnering with companies to offer unique and novel products.
3. Marketing and Advertising Industry - The marketing and advertising industry can use these trends to create campaigns that appeal to consumers' desires for unique and novel experiences as well as those that play on nostalgia or universal experiences.
