These New Tattooed Chef Plant-Based Pizzas Have Cauliflower Crusts
Michael Hemsworth — April 16, 2021 — Marketing
References: tattooedchef & foodbev
These new Tattooed Chef plant-based pizzas have been announced by the brand to offer consumers a nutritious and meat-free option to pick up when looking for a convenient way to enjoy pizza any night of the week.
The pizzas come in five vegan-friendly options including Vegetable Pizza, White Pizza, Pepperoni Pizza, Sausage & Pepperoni and 2 Cheese. The products all made use of the brand's proprietary meat alternatives as well as mozzarella-style shreds.
Founder Sarah Galletti boasted about the new Tattooed Chef plant-based pizzas saying, "We are excited to officially launch our 100% plant-based pizzas. At Tattooed Chef, we are constantly looking at ways to put a plant-based twist on classic favourites – nostalgic innovation. These 100% plant-based pizzas not only taste delicious, but also have a clean ingredient deck which more and more consumers are looking for in the alternative space. Relentlessly innovating is what we do at Tattooed Chef, and we are here to revolutionise plant-based eating.”
The pizzas come in five vegan-friendly options including Vegetable Pizza, White Pizza, Pepperoni Pizza, Sausage & Pepperoni and 2 Cheese. The products all made use of the brand's proprietary meat alternatives as well as mozzarella-style shreds.
Founder Sarah Galletti boasted about the new Tattooed Chef plant-based pizzas saying, "We are excited to officially launch our 100% plant-based pizzas. At Tattooed Chef, we are constantly looking at ways to put a plant-based twist on classic favourites – nostalgic innovation. These 100% plant-based pizzas not only taste delicious, but also have a clean ingredient deck which more and more consumers are looking for in the alternative space. Relentlessly innovating is what we do at Tattooed Chef, and we are here to revolutionise plant-based eating.”
Trend Themes
1. Plant-based Convenience Foods - Plant-based convenience foods like frozen pizzas are increasingly popular and offer opportunities for companies to create nutritious meat-free options.
2. Clean Ingredient Decks - Clean ingredient decks are becoming more important to consumers and present opportunities to companies to create plant-based products with healthy, natural ingredients.
3. Nostalgic Innovation - Nostalgic innovation is a trend where classic favorites are reinvented with plant-based twists, offering innovative opportunities for companies to create new plant-based products.
Industry Implications
1. Frozen Foods - Frozen foods industry can benefit from creating nutritious and plant-based options for consumers looking for convenient meal solutions.
2. Meat Alternatives - Meat alternative industry can take advantage of the trend towards clean ingredients and nostalgic innovation to create new plant-based products with healthy and natural ingredients.
3. Plant-based Foods - Plant-based foods industry can capitalize on the trend towards convenience and nostalgia by creating new products that reinvent classic favorites with a plant-based twist.
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