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Solid Moisture

Moisturizers that come in solid form are on the rise

Trend - Skincare brands are releasing solid moisturizers that offer a different product experience than customers are accustomed to. These moisturizers have a range of benefits incuding reduced packaging waste and convenient application.

Insight - With products in the skincare industry being as diverse as they now are, brands are having to consistently innovate in order to keep consumers' attention. Products that offer distinct formulations or formats, but that still protect users' time are appealing to convenience-minded consumers.
Workshop Question - How can your brand better prioritize convenience for its customers?
Trend Themes
1. Solid Skincare - Solid skincare products are becoming popular for their convenience, packaging and sensorial benefits, thereby disrupting the traditional skincare formats.
2. CBD Infused Skincare - CBD infused skincare products are becoming popular among consumers for their stress-relieving and calming properties, creating big opportunities within the beauty industry.
3. Cooling Skincare - Cooling skincare products that tend to boast anti-inflammatory and tightening properties are becoming a growing trend due to its effectiveness and unique sensorial experience.
Industry Implications
1. Beauty Industry - The beauty industry must continue to innovate and develop new, exciting product formulations to battle the growing competition in the skincare industry.
2. Packaging Industry - As consumers increasingly demand eco-friendly, sustainable and easily transportable packaging solutions, the packaging industry has a chance to provide innovative solutions.
3. CBD Industry - With the growing interest and acceptance of CBD and its potential benefits, the CBD industry has an opportunity to tap into the skincare industry for growth and development.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 45 Examples:
86,189 Total Clicks
Date Range:
Jun 19 — Sep 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Frozen Cream Moisturizers
Frozen Cream Moisturizers
The Vue De Pulang Frozen Cream is Soothing, Hydrating and Tightening
K-beauty brand Vue De Pulang sets itself apart with a Frozen Cream that’s designed to solidify when stored in the freezer. The product formula transforms to a sherbet-like texture when stored... MORE
Waste-Free Solid Moisturizers
Waste-Free Solid Moisturizers
The Kate McLeod Daily Stone is Made with 80% Cocoa Butter
In the quest for environmentally friendly beauty and personal care, many consumers are making the switch to waterless products and solid alternatives to liquids that can be packaged with less waste—... MORE
Jelly Serum Bars
Jelly Serum Bars
Dew Mighty's Solid Skincare Bar Replaces All Serums, Moisturizers & Oils
Solid balms, sticks and serum bars offer the benefit of mess-free application and tend to boast ultra-concentrated formulas. Dew Mighty’s Jelly Serum Bar is no exception and it’s an all-... MORE
CBD-Infused Posterior Balms
CBD-Infused Posterior Balms
Bawdy's CBD Butt Balm Moisturizes the Skin for "Chilled-Out Glutes"
Bawdy’s CBD Butt Balm is touted as a restoring, moisturizing and relaxing butt stick that’s infused with organically grown, full-spectrum hemp. The body care product is packed with... MORE
Low-Waste Solid Moisturizers
Low-Waste Solid Moisturizers
XO Solids is a Multi-Use Stick for Soothing, Plumping & Hydrating
XO Solids by XO Treatment Room is a multi-use solid moisturizer that helps to reduce packaging waste and address a number of daily skincare concerns in a simple, space-saving way. The product for... MORE
Moisturizing Lotion Sticks
Moisturizing Lotion Sticks
Oyu Cosmetics' Solid Stick is Made Out of Sheep's Tail Fat
Sheep’s tail fat is a key component of Oyu Cosmetics’ solid lotion stick, which is all-organic and useful for treating dry skin without leaving it feeling greasy. The solid moisturizer&#... MORE

Related Examples

Free-From 24-Hour Moisturizers
Free-From 24-Hour Moisturizers
Lubriderm Advanced Therapy Comes in Two Fragrance-Free Options
Plastic-Free Skincare Balms
Plastic-Free Skincare Balms
Scence Makes All-Natural, Small-Batch Products in Paper Tubes
Sustainable Hemp Cosmetic Packaging
Sustainable Hemp Cosmetic Packaging
Non Gender Specific Debuts New 100% Recyclable Material
Mindful Wellness Skincare
Mindful Wellness Skincare
Cocoon Skin is Designed to Be Used with a Guided Practice
Waterless Skincare Balms
Waterless Skincare Balms
SBTRCT's Moisturizing Facial Balm Nourishes with Shea, Rosehip & Squalane
Glycolic Body Bars
Glycolic Body Bars
Alder New York's Cleansing Body Bar Contains 1% Glycolic Acid
Detoxifying Overnight Mosturizers
Detoxifying Overnight Mosturizers
Yes To's Moisturizer is Powered by Charcoal and Tomatoes
Smoothing Eye Care Sticks
Smoothing Eye Care Sticks
Peace Out's Retinol Eye Stick Diminishes Lines & Restores Moisture
Serum-Like Lipsticks
Serum-Like Lipsticks
The FUSION+ Lip Serum Stick Fuses Elements of Makeup & Skincare
Soap-Inspired Solid Serums
Soap-Inspired Solid Serums
The Lush Full of Grace Solid Serum Maintains Moisture and Glow
Hydrating Topical Serums
Hydrating Topical Serums
SToND's Solid Serum is the Perfect Base for Mess-Free Makeup
Berry-Infused Solid Serums
Berry-Infused Solid Serums
Scandic Botanica's Nordic Berry Serum Solid Brightens and Firms Skin
Moisture-Boosting Serum Sticks
Moisture-Boosting Serum Sticks
Skincity Essentials' Hydrating Serum Oil Stick Soothes and Protects
play_circle_filledCooling Undereye Pens
Cooling Undereye Pens
Sisley Paris' Black Rose Eye Contour Fluid Boosts Microcirculation
Soothing CBD Body Balms
Soothing CBD Body Balms
TheraOne Offers Pre- and Post-Workout Solutions Infused with CBD
Cooling Gel Masks
Cooling Gel Masks
Darphin’s Hydraskin Cooling Hydrating Gel Mask Provides Sensorial Comfort
Cooling Eye Gel Skincare
Cooling Eye Gel Skincare
The NAMAKA Anu Cool Girl Eye Jelly Reduces Puffiness and Swelling
Cooling Toner-Infused Masks
Cooling Toner-Infused Masks
The Freezing Mask by Sephora Collection Instantly Hydrates and Plumps
Cooling Facial Massage Tools
Cooling Facial Massage Tools
Fraîcheur's Ice Globes Cooling Facial Tools Soothe Puffy Skin
Aromatic Solid Serums
Aromatic Solid Serums
Diptyque's Infused Face Serum is Powered by Antioxidant-Rich Jasmine
Cooling Rubber Masks
Cooling Rubber Masks
The Cryo Rubber Mask Collection Takes Inspiration from Cryotherapy
Specialized Skincare Fridges
Specialized Skincare Fridges
Sephora's Skincare Fridge Offers Both Cool and Warm Settings
Melatonin-Infused Solid Serums
Melatonin-Infused Solid Serums
Milk Makeup's Melatonin Overnight Serum Refreshes Skin During Sleep
Clarifying Posterior Masks
Clarifying Posterior Masks
Megababe's Le Tush Butt Mask is Moisturizing & Exfoliating
Derriere Sheet Masks
Derriere Sheet Masks
Aceology's Cheeky Butt Mask Trio Has Smoothing, Hydrating & Firming Benefits
Clay Posterior Masks
Clay Posterior Masks
Bawdy's Stick Body Mask Was Specifically Created for "Butt Beauty"
Outdoor Beauty Kits
Outdoor Beauty Kits
Kinfield's Weekender Kit Contains a Handy Product Trio
Age-Defying Gel Moisturizers
Age-Defying Gel Moisturizers
Kiehl's Age Defender Gel Moisturizer for Men is Firming & Lifting
Clean Menopausal Skincare
Clean Menopausal Skincare
The 'Pause Well-Aging' Line Targets the Three Stages of Menopause
play_circle_filledOmega-Rich Moisturizers
Omega-Rich Moisturizers
GLAMGLOW's MOISTURETRIP Spotlights Omega-Packed Hemp Seed Oil
Multipurpose Vegan Balms
Multipurpose Vegan Balms
Nourish London's Multi-Tasking Super Balm Cleanses, Treats & Moisturizes
play_circle_filledHydrating Foundation Sticks
Hydrating Foundation Sticks
bareMinerals' Solid Foundation Stick is Made with 30% Mineral Water
Multipurpose Moisturizing Sticks
Multipurpose Moisturizing Sticks
Pixi Beauty's On-the-Glow is a Solid Version of Its Glow Tonic
Eco Body Care Collections
Eco Body Care Collections
The Soap Co.'s Mulberry & Amber Line is Antioxidant-Rich & Protective
Galactic Posterior Masks
Galactic Posterior Masks
Bawdy Beauty's 'Shake It' is a Firming Marine Algae Butt Mask
Rash-Fighting Skincare Kits
Rash-Fighting Skincare Kits
Boudreaux's 'Butt Paste Rash Kicking Kit' Quickly Tackles Irritations
Solid Stick Moisturizers
Solid Stick Moisturizers
Caolion has the Perfect Solution for Hydration in a Single Swipe
Floral Kombucha Cleansers
Floral Kombucha Cleansers
This Pacifica Face Wash Refreshes the Skin with Flowers & Fermented Tea
Minimalist K-Beauty Skincare
Minimalist K-Beauty Skincare
EVENPRIME Introduces Simplified Korean Skincare for Men
Sleep-Inspiring Salves
Sleep-Inspiring Salves
Little Moon Essentials' 'Sleep Comes Easy' is Aromatically Calming
Posterior-Inspired Phone Cases
Posterior-Inspired Phone Cases
The Butt Case is Made to Look and Feel Like a Human's Rear End
Posterior-Shaped Vases
Posterior-Shaped Vases
The Proceeds from Wieden + Kennedy London's Vases Support Charities
Coconut Oil Shaving Lotions
Coconut Oil Shaving Lotions
COCO LOCO's New Lotion Spotlights Coconut Oil for Shaving
Facial Exfoliant Sticks
Facial Exfoliant Sticks
Tarte's 'Frxxxtion Stick' is a Three-in-One Solid Face Exfoliator
Clinical Haircare Collection
Clinical Haircare Collection
M32 Natural is a Clinical Haircare Range with Sleek Branding