Menstrual products are made with hypoallergenic materials
Trend - As people become more in-tune with how materials they consume or use affect their health, brands in the menstrual space are offering period products that are made with hypoallergenic materials--lowering the risk of reactions and irritation.
Insight - Consumers are increasingly educated about the products they choose to buy, and increasingly aware of the individual materials or ingredients that aren't good for them. Brands that are mindful of variations in consumer needs that create products that resolve these issues are appealing to health conscious consumers.
Insight - Consumers are increasingly educated about the products they choose to buy, and increasingly aware of the individual materials or ingredients that aren't good for them. Brands that are mindful of variations in consumer needs that create products that resolve these issues are appealing to health conscious consumers.
Workshop Question - How is your brand prioritizing consumers with more speciifc needs and preferences?
Trend Themes
1. Hypoallergenic Menstruation - As people become more in-tune with how materials they consume or use affect their health, brands in the menstrual space are offering period products that are made with hypoallergenic materials.
2. Organic Femcare Brands - Consumers are increasingly educated about the products they choose to buy, and increasingly aware of the individual materials or ingredients that aren't good for them. Brands that are mindful of variations in consumer needs that create products that resolve these issues are appealing to health-conscious consumers.
3. Sustainable Period Care - Growing consumer desires for plastic-free and eco-friendly alternatives to intimate care products that are often responsible for long term waste in both landfills and natural environments, driven by brands leveraging biodegradable materials and sustainable production practices.
Industry Implications
1. Feminine Care - Consumers are increasingly looking for eco-friendly and organic options for feminine care, along with menstrual products that are safe for sensitive skin, which presents an opportunity for brands focused on these segments
2. Personal Care - Consumer education and awareness regarding the ingredients of personal care products are on the rise, leading to the increased demand for natural and organic ingredients. Brands that offers product lines that address these issues will have opportunities.
3. Eco-friendly and Sustainable Products - Consumers' shift towards sustainable and eco-friendly products have significant space for growth and opportunities for brands to tackle, move beyond niche markets to more mainstream customers, and scale operations to help impact the environment.
