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Collagen Smoothie

Brands offer collagen-infused smoothies in-store

Trend - Retailers and brands in the CPG space are offering bottled or freshly made smoothies that are infused with collagen. These products promote everything from joint health to skin-enhancement due because of their collagen content.

Insight - Consumers are increasingly aware of the various ingredients they should both avoid and include in the food and beverage products they purchase, with more education in this space allowing consumers to informed decisions based on their needs. Brands that prioritize added benefits are especially appealing to these consumers.
Workshop Question - What's an additional benefit that could be added to your brand's product/service?
Trend Themes
1. Collagen-infused Smoothies - With consumer emphasis on added benefits, retailers and brands in the CPG space are offering smoothies infused with collagen to promote joint and skin health.
2. Functional Beverage Sachets - Conveniently packaged, hydrating beverage mixes with functional benefits like collagen and probiotics are being introduced by companies like Beam.
3. Balanced Plant-based Shakes - Kyäni Origin, a macronutrient-balanced plant-based shake is formulated with a premium ingredient blend to support healthy blood sugar levels and metabolism.
Industry Implications
1. Food and Beverage - Brands in the CPG space are the driving force behind collagen-infused smoothies that offer additional skin, hair, nail, and digestive health benefits.
2. Fitness and Wellness - Smoothie King is helping active guests achieve mobility and flexibility by introducing smoothies made with joint-health enhancers blended with type II collagen.
3. Nutrition - Companies like Raw Generation and Kyäni are introducing all-natural, dairy-free, and gluten-free plant-powered shakes that are macronutrient-balanced and beneficial for supporting metabolism and healthy blood sugar levels.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
72,966 Total Clicks
Date Range:
Apr 20 — Jan 22
Trending:
Average
Consumer Insight Topics:

Featured Examples

Plant-Based Protein Smoothies
Plant-Based Protein Smoothies
Raw Generation's Keto Shakes are High in Healthy Fats
Raw Generation’s Keto Shakes are a healthy, protein-enriched beverage that is low in net carbs and a high source of healthy fats. Suitable for those on a ketogenic diet, these Keto Shakes are... MORE
Functional Beverage Sachets
Functional Beverage Sachets
Beam's Elevate Drink Mixes Contain Collagen, Caffeine & Probiotics
Beam is introducing Elevate as a range of conveniently packaged, hydrating beverage mixes made with a base of coconut water, Himalayan sea salt, potassium bicarbonate and sodium hyaluronate. The... MORE
Balanced Plant-Based Shakes
Balanced Plant-Based Shakes
Kyäni Origin is a Natural, Macronutrient-Balanced Shake
Kyäni Origin is a new macronutrient-balanced plant-based shake from Kyäni’s Nitro Nutrition program and it shares a premium ingredient blend made from fava beans, peas, pumpkin and sunflower... MORE
Berry-Infused Collagen Smoothies
Berry-Infused Collagen Smoothies
Snap Kitchen's Berry Collagen Smoothie is Paleo and Gluten-Free
Snap Kitchen is a health-conscious meal planning service offering custom plans, pre-cooked recipes and convenient delivery options—its berry collagen smoothie is a vegan collagen product that... MORE
Collagen-Infused Smoothies
Collagen-Infused Smoothies
Smoothie King's Stretch & Flex Smoothies Support Joint Health
Smoothie King’s Stretch & Flex collagen-infused smoothies were specifically crafted to support join health and flexibility, and they’re being promoted in partnership with gold medal... MORE
Supportive Collagen Smoothies
Supportive Collagen Smoothies
The Vital Proteins Collagen Peptides Smoothies Boost Resolutions
To help people meet their New Year’s resolutions in a way that’s enjoyable and great-tasting, Planet Smoothie teamed up with a top collagen brand to introduce collagen smoothies. The... MORE
Keto-Friendly Strawberry Smoothies
Keto-Friendly Strawberry Smoothies
Smoothie King Debuted Two New Tasty Options for the Holidays
With the holiday season approaching, it can be difficult to focus on your health and diet, however, thanks to the Smoothie King’s two new festive smoothies that are keto-friendly—the Slim-... MORE

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