Brands are launching weighted hula hoops to assist with at-home fitness
Trend - Weighted exercise hoops have become extremely popular as the fitness industry sees a surge of at-home fitness. As a result, brands are launching weighted hoops that target the core and increase consumers' workout efficiency.
Insight - Social media has become pivotal in establishing pop culture trends amongMillennial and Gen Z consumers. These platforms influence lifestyle habits, causing certain products to soar in popularity thanks to content creators showcasing how they can meet the needs of consumers. Moreover, since a large share of purchases are made online in the wake of the global pandemic and subsequent lockdown, consumers are more likely to purchase products that they can see being "tested" or "reviewed" by their peers. Thus, individuals are more willing to purchase products and services based on social media referrals.
Insight - Social media has become pivotal in establishing pop culture trends amongMillennial and Gen Z consumers. These platforms influence lifestyle habits, causing certain products to soar in popularity thanks to content creators showcasing how they can meet the needs of consumers. Moreover, since a large share of purchases are made online in the wake of the global pandemic and subsequent lockdown, consumers are more likely to purchase products that they can see being "tested" or "reviewed" by their peers. Thus, individuals are more willing to purchase products and services based on social media referrals.
Workshop Question - How can your brand support at-home health for your consumers?
Trend Themes
1. Social Media Influenced Fitness Trends - Social media has become pivotal in establishing pop culture trends among Millennial and Gen Z consumers, influencing the rise in popularity of products like weighted hula hoops that meet the needs of consumers looking for at-home fitness solutions.
2. Gamified At-home Fitness Equipment - Living's Smart Detachable Hoola Hoop with Bluetooth showcases the potential for gamifying at-home fitness equipment to increase workout efficiency while entertaining users, offering opportunities to create similar products.
3. Portable Weighted Exercise Equipment - Brands like Sivan Health and Fitness offer portable and easy-to-assemble weighted hula hoops, offering business opportunities for creating other types of portable fitness equipment that cater to consumers looking for workout solutions they can use at home or while traveling.
Industry Implications
1. Fitness Equipment - Brands in the fitness equipment industry can leverage the growing popularity of at-home fitness trends and create products like weighted hula hoops that cater to people looking for convenient and effective workout solutions.
2. E-commerce - E-commerce has seen a surge in online purchases due to the global pandemic and consumers are more likely to purchase products like weighted hula hoops based on social media referrals. E-commerce businesses can leverage this trend by offering targeted marketing campaigns for fitness products that fit into a customer’s workout routine.
3. Entertainment - Gamified fitness equipment such as the Living's Smart Detachable Hoola Hoop with Bluetooth implies the potential for products that entertain as well provide a workout. Entrepreneurs in the entertainment industry can look into creating products in response to the rising trend of fitness products that cater to those who want to exercise in a fun way.
