Chipotle is Now Letting Kids Eat Free Every Sunday
Katherine Pendrill — August 31, 2016 — Lifestyle
References: phoenix.corporate-ir.net & eater
In an effort to bring more families into its restaurants, Chipotle is running a new promotion that lets kids eat free every Sunday. While the chain has tried everything from loyalty programs to happy hour promotions to win back its once-loyal customers, its latest campaign is specifically focused on families with children.
The new Chipotle promotion allows kids to eat free every Sunday provided that the children are with an adult who purchases a regular-priced burrito, bowl, salad or order of tacos. The free kid's meal consists of either a quesadilla or two build-your-own tacos. To further bolster its family-friendly image, the chain is also teaming up with the children's book 'Dragons Love Tacos' to provide kids with a free activity sheet that will accompany their meal.
The new Chipotle promotion allows kids to eat free every Sunday provided that the children are with an adult who purchases a regular-priced burrito, bowl, salad or order of tacos. The free kid's meal consists of either a quesadilla or two build-your-own tacos. To further bolster its family-friendly image, the chain is also teaming up with the children's book 'Dragons Love Tacos' to provide kids with a free activity sheet that will accompany their meal.
Trend Themes
1. Family-friendly Dining - Chipotle's promotion targeting families with children creates an opportunity for other restaurants to adopt similar initiatives to attract more family customers.
2. Kids Eat Free - The concept of kids eating for free on a specific day can be explored by other food establishments as a way to increase foot traffic and customer loyalty.
3. Partnerships with Children's Books - Collaborating with popular children's books, like Chipotle's partnership with 'Dragons Love Tacos,' presents an opportunity for bookstores and restaurants to join forces for cross-promotional activities.
Industry Implications
1. Restaurant Industry - The restaurant industry can explore innovative promotions and offers targeting families with children to attract more customers and improve revenue.
2. Children's Books Industry - The children's book industry can seek collaborations with restaurants and food establishments to create engaging activities and promote reading among young readers.
3. Entertainment Industry - The entertainment industry can explore partnerships with restaurants to create cross-promotional experiences, such as book-themed activities accompanying meals, to enhance customer engagement.
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