Events and experiences in the real world mimic the tropes of social media
Implications - For some time now, savvy social media users have been seeking out products and experiences that they expect to look good on social media. Entrepreneurs and brands have responded by taking the guesswork out of the calculus, creating experiences explicitly tailored from start to finish with Instagram-friendly installations. These experiences not only recognize the increasing importance consumers place on their digital persona, but also increase the brands' own social presences.
Workshop Question - How could your brand create an experience that is targeted towards Instagram posts?
Trend Themes
1. Experiential Marketing - Entrepreneurs are creating experiences that are explicitly tailored to become Instagram-friendly in order to increase their social presence.
2. Online-to-offline (O2O) Initiatives - Brands are experimenting with online-to-offline initiatives as a means of engaging users with dynamic, real-world experiences that they can't help but share with others.
3. Interactive Installations - Interactive installations are an effective way of introducing and promoting products, as the neuroscience-inspired lightshow in Shiseido Ginza aimed to do.
Industry Implications
1. Hospitality - Creating hotels with immersive brand activations and interactive lightshows can help target millennial travellers.
2. Retail - Using cartoon-inspired designs, immersive branded storefronts, and large-scale pop-ups can help increase foot traffic and engage consumers in physical locations.
3. Beauty and Cosmetics - Promoting new cosmetic products through interactive installations like the neuroscience-inspired lightshow at Shiseido Ginza can help introduce them to potential buyers in memorable and engaging ways.
6 Featured, 49 Examples:
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Date Range:
May 17 — Dec 17
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