The Color Factory is a Museum for the Instagram Generation
Joey Haar — August 8, 2017 — Social Media
References: colorfactory.co & apartmenttherapy
Most museums provide people with personal enrichment, with the beauty of the art being excuse enough to visit, but The Color Factory isn't like other museums. Rather than focusing on the intrinsic value of the works inside, The Color Factory is a museum devoted to giving its visitors the most social media-friendly pictures possible, encouraging Instagrams and Snapchats at every turn.
As its name indicates, The Color Factory is devoted to chromatics. The museum's 17 different experiences are all inspired by a hue, such as a yellow ball pit filled with 207,000 balls, a green room where visitors are encouraged to scribble on the walls, and a blue space that's packed full of blown up balloons.
For those concerned about missing the perfect picture at The Color Factory, visitors can also register cards that work at six photo booths spread throughout, and those pictures will automatically be sent to them via email.
As its name indicates, The Color Factory is devoted to chromatics. The museum's 17 different experiences are all inspired by a hue, such as a yellow ball pit filled with 207,000 balls, a green room where visitors are encouraged to scribble on the walls, and a blue space that's packed full of blown up balloons.
For those concerned about missing the perfect picture at The Color Factory, visitors can also register cards that work at six photo booths spread throughout, and those pictures will automatically be sent to them via email.
Trend Themes
1. Instagrammable Museum Experiences - The trend of museums designed specifically to be Instagram-friendly presents an opportunity for innovation in creating interactive experiences that prioritize social media sharing.
2. Color-themed Interactive Installations - The trend of interactive installations devoted to a specific color theme presents an opportunity for innovation in creating unique sensory experiences that involve the use of color in playful and unexpected ways.
3. Personalized Photo Booth Experiences - The trend of personalized photo booth experiences that allow visitors to capture and share their experiences in real-time presents an opportunity for innovation in creating seamless and user-friendly interfaces and technologies.
Industry Implications
1. Museums and Galleries - The trend of Instagrammable museum experiences presents an opportunity for museums and galleries to engage younger audiences and create unique interactive experiences that encourage social media sharing.
2. Advertising and Marketing - The trend of personalized photo booth experiences presents an opportunity for advertising and marketing agencies to create more impactful brand activations that incorporate user-generated content.
3. Entertainment and Events - The trend of color-themed interactive installations presents an opportunity for event organizers and entertainment companies to create visually stunning and engaging experiences that are shareable via social media.
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