Car accessories allow for complete customization of the driving experience
Implications - As cars are increasingly seen investment pieces rather than necessities, trend-setting consumers are seeking to ensure their cars fit their lifestyle and personal branding as much as their next generation cell phone does. Accessories in particular are a cost-effective way for consumers to personalize the interiors of their vehicles, creating an environment that is both comfortable to inhabit, while also feeling luxurious and aspirational.
Workshop Question - How will the future of automation shift consumer perceptions about your industry and offerings?
Trend Themes
1. Personalization of Car Interiors - Customizing car interiors to fit individual lifestyles is becoming more popular as cars are increasingly seen as investment pieces.
2. Experiential Marketing with Vehicles - Taxis and other vehicles are becoming popular experiential marketing tools to promote a newly released product or service.
3. Vehicle Accessories for Comfort and Relaxation - Vehicle accessories that offer aromatherapy, ergonomic support, and cooling relief are becoming more popular, as drivers seek to make their car rides more comfortable and stress-free.
Industry Implications
1. Automotive Industry - The automotive industry can capitalize on the trend towards personalization by offering customization options for car interiors.
2. Marketing and Advertising Industry - The marketing and advertising industry can use vehicles as experiential marketing tools to promote products or services in a share-worthy way.
3. Wellness and Lifestyle Industry - The wellness and lifestyle industry can offer vehicle accessories that promote relaxation and comfort during car rides as a way to tap into the growing demand for stress-reducing products.
6 Featured, 50 Examples:
165,152 Total Clicks
Date Range:
Sep 16 — Nov 17
Trending:
Warm
Consumer Insight Topics:
