Tutorial-style home decor videos capture the attention of young adults
Implications - Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy.
Workshop Question - What would make your consumer stop what they're doing to watch your advertisement?
Trend Themes
1. Tutorial-style Marketing - Furniture and decor brands are adapting their message in easy-to-digest and fun-to-watch formats, such as tutorial-style videos, to engage millennial consumers.
2. Collaborative Living Space - Companies, such as IKEA and Hypebeast, are partnering to offer college roommates advice, inspiration and products that help both parties explore their individuality, while maintaining a happy environment that they can both co-exist in.
3. Instagram Story Hacks - Companies are exploring creative hacks to modify traditional social media platforms, such as Lowe's hackathon that enabled Instagram users to tap and transform the space that perfectly fits the dimensions of one's mobile phone.
Industry Implications
1. Home Decor and Furnishing - Opportunities exist for manufacturers and retailers to create easy-to-digest and fun-to-watch formats, such as tutorial-style videos, to engage millennial consumers.
2. Architecture and Design - Companies seek to partner with influencers to inspire a higher level of engagement with younger generations and demonstrate the potential for creativity, personalization, and customization in designing personal spaces.
3. Social Media - Innovation opportunities arise for marketing campaigns and creative hacks that modify traditional social media platforms, and amplify brand messaging beyond traditional outlets.
4 Featured, 35 Examples:
90,771 Total Clicks
Date Range:
Jul 16 — Nov 17
Trending:
Mild
Consumer Insight Topics:
