The Haagen-Dazs Bakery Serves Ice Cream-Centric Baked Goods
Laura McQuarrie — April 21, 2017 — Lifestyle
References: maisonkayser.co.jp & en.rocketnews24
For a limited time, Tokyo, Japan, is now home to the Häagen-Dazs Bakery, which serves a variety of baked goods with ice cream.
This bakery is temporarily being operated through bakery chain Maison Kayser's existing location, offering visitors the chance to sample the chain's own baked goods alongside treats from Häagen-Dazs. In total, there are six takeout options, as well as eight menu items for guests who choose to dine in. Some of the confections available include Cacao Bread with Macadamia Nut Ice Cream, as well as a sampling of Baguette with Häagen-Dazs.
Although Häagen-Dazs closed the doors of its official ice cream parlors in Japan years ago, it has continued to open experimental spaces for tasting its frozen desserts, such as the 'Häagen-Dazs & Lounge.'
This bakery is temporarily being operated through bakery chain Maison Kayser's existing location, offering visitors the chance to sample the chain's own baked goods alongside treats from Häagen-Dazs. In total, there are six takeout options, as well as eight menu items for guests who choose to dine in. Some of the confections available include Cacao Bread with Macadamia Nut Ice Cream, as well as a sampling of Baguette with Häagen-Dazs.
Although Häagen-Dazs closed the doors of its official ice cream parlors in Japan years ago, it has continued to open experimental spaces for tasting its frozen desserts, such as the 'Häagen-Dazs & Lounge.'
Trend Themes
1. Ice Cream Bakeries - The rise of ice cream bakeries offers opportunities for companies that specialize in both baked goods and ice cream - such as Häagen-Dazs Bakery - to collaborate and create unique hybrid products.
2. Hybrid Menu Items - Offering hybrid, cross-category menu items like Cacao Bread with Macadamia Nut Ice Cream can attract consumers and create new brand excitement.
3. Experimental Spaces - Opening experimental spaces to taste products can create buzz and excitement around a brand's offerings as Häagen-Dazs has done with the Häagen-Dazs & Lounge in Tokyo.
Industry Implications
1. Food and Beverage - Innovative food and beverage companies, such as bakery and ice cream chains, should explore collaborations that create new opportunities and hybrid products.
2. Hospitality - Hotel and restaurant operators could include hybrid menu items on their menus to create new interest among diners.
3. Retail - Retailers could create experimental pop-up shops, offering new and unique products and generating excitement around their brand's offerings, as Häagen-Dazs Bakery has done through Maison Kayser in Tokyo.
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