The Poutinerie by Air Canada Entices Londoners to Travel to North America
Laura McQuarrie — November 4, 2017 — Marketing
References: justopenedlondon & campaignlive
The Poutinerie is a new pop-up from Air Canada that's been set up in London to inspire those in the UK to travel to North America.
Air Canada's Poutinerie serves 10 dishes that offer variations on the classic combination of french fries, cheese curds and gravy. Some of the 'Miami’s South Beach Pollo' which is comprised of corndusted fries, white cheese, pulled chicken and avocado, as well as the 'Halifax Downstream Poutine' which features a base of cheese curds and shellfish gravy that's topped with Canadian lobster.
After indulging their taste buds, visitors also have the chance to awaken their other senses with a virtual reality headset that shows what it's like to fly with Air Canada. The Poutinerie pop-up is part of Air Canada's #CoolNotCold campaign, which reinforces its presence as a global airline.
Air Canada's Poutinerie serves 10 dishes that offer variations on the classic combination of french fries, cheese curds and gravy. Some of the 'Miami’s South Beach Pollo' which is comprised of corndusted fries, white cheese, pulled chicken and avocado, as well as the 'Halifax Downstream Poutine' which features a base of cheese curds and shellfish gravy that's topped with Canadian lobster.
After indulging their taste buds, visitors also have the chance to awaken their other senses with a virtual reality headset that shows what it's like to fly with Air Canada. The Poutinerie pop-up is part of Air Canada's #CoolNotCold campaign, which reinforces its presence as a global airline.
Trend Themes
1. Pop-up Dining Experiences - The success of Air Canada's Poutinerie pop-up demonstrates the growing trend of unique and immersive dining experiences.
2. Gourmet Fast Food - The Poutinerie's innovative takes on classic poutine highlight the trend of elevating fast food with high-quality ingredients and creative flavor combinations.
3. Virtual Reality Marketing - Air Canada's use of virtual reality headsets as a marketing tool reflects the trend of leveraging immersive technology to engage and attract customers.
Industry Implications
1. Hospitality - Hotels and restaurants can utilize pop-up dining experiences to create buzz, attract new customers, and experiment with innovative menu offerings.
2. Food and Beverage - The success of gourmet fast food concepts like the Poutinerie highlights the opportunity for the food and beverage industry to cater to consumer demands for unique and high-quality fast casual options.
3. Travel and Tourism - The use of virtual reality marketing by Air Canada demonstrates the potential for the travel and tourism industry to use immersive technology to showcase destinations and enhance the customer experience.
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