Vacuum cleaners are being designed with anti-bacterial features
Implications - Vacuums cleaners are no longer simply sucking up dirt and dust in the home, they are now actively eliminating bacteria and the odors and allergens it can cause. These evolved designs eliminate the need for consumers to purchase separate devices that serve these same purposes. The compounding of these functions serves to cater two consumer desires – for quality over quantity in their purchase decisions, and for the convenience of dual-functions.
Workshop Question - How can your brand prioritize both quality and convenience?
Trend Themes
1. Multifunctional Cleaning Devices - The integration of dual-functionality in cleaning devices has led to the development for better air quality in households.
2. UV Sanitization - The infusion of UV technology has led to an increase in demand for sanitization to ensure cleanliness of surfaces and spaces.
3. Voice-controlled - The incorporation of voice control technology in cleaning appliances has allowed for a more seamless user experience.
Industry Implications
1. Home Appliances - The home appliances industry can benefit from integrating new technologies into standard devices to cater to a growing interest in advanced cleaning methodologies.
2. Health and Wellness - The use of UV sanitization and allergen-elimination can cater towards a growing awareness around health and wellness concerns and may be integrated within health-related industries.
3. Internet of Things - Smart technology integration through voice-control capabilities caters towards an expanding market with need for interconnected devices.
