Clothing brands expand lines to accommodate people with disabilities
Implications - The fashion industry has slowly begun to accept the importance of creating clothing for people with body types outside traditional beauty norms, and the most proactive brands are taking that logic a step farther. Conscious fashion brands have begun designing clothing with disabled people as the target wearers, recognizing the specific needs of broader swaths of people. Brands that consider accessibility not only increase their base of consumers, but also demonstrate their thoughtfulness as a whole.
Workshop Question - How might your brand create a more inclusive atmosphere for consumers?
Trend Themes
1. Adaptive Fashion - The fashion industry is recognizing the importance of creating clothing for people with body types outside traditional beauty norms, focusing specifically on disabled people as target wearers, as proactive brands are designing clothing with disabled consumers in mind.
2. Custom-made, Disability-oriented Clothing - Startups are focusing on making custom-made, stylish clothing for wheelchair users, whose accommodation needs had previously been underconsidered.
3. Inclusive Child Clothing Lines - To keep up with the momentum of adaptive fashion, brands such as Target's Cat and Jack line are expanding their offerings to include adaptive clothing for children and toddlers with disabilities.
Industry Implications
1. Fashion Industry - Traditional fashion designs are being challenged by adaptive fashion startups to accommodate people with disabilities.
2. Startups - Innovative clothing startups are capitalizing on the need for custom-made, disability-oriented clothing, focusing on wheelchair users as an untapped market.
3. Retail Industry - Large retailers such as Target are starting to take advantage of the momentum towards adaptive fashion to offer inclusive clothing lines for children with disabilities.
4 Featured, 34 Examples:
126,273 Total Clicks
Date Range:
May 17 — Nov 17
Trending:
Warm
Consumer Insight Topics:
