This Interactive Lightshow Introduces Products at Shiseido Ginza
Ellen Smith — December 4, 2017 — Marketing
References: stg.shiseido.co.jp & designboom
An interactive lightshow has taken over Tokyo's Shiseido Ginza building, creating a neuroscience-inspired experience for the store's visitors. The display contains three different rooms and was designed as an immersive attempt at introducing the store's new cosmetic products.
Each of the three rooms, titled ‘neuro surge’, ‘interactive wall’, and ‘product room’ contain a different installation. The first two rooms feature colorful lasers that can be controlled by touch and aim to represent that brain's reaction to seeing a new product. The first installation is an astonishing nine feet high, while the second stretches across an entire wall in a room.
The third room features a dimly lit quiet space where visitors are introduced to samples of the new product.
Photo Credits: designboom, stg.shiseido.co.jp
Each of the three rooms, titled ‘neuro surge’, ‘interactive wall’, and ‘product room’ contain a different installation. The first two rooms feature colorful lasers that can be controlled by touch and aim to represent that brain's reaction to seeing a new product. The first installation is an astonishing nine feet high, while the second stretches across an entire wall in a room.
The third room features a dimly lit quiet space where visitors are introduced to samples of the new product.
Photo Credits: designboom, stg.shiseido.co.jp
Trend Themes
1. Immersive Retail Experiences - Creating immersive and interactive experiences in stores to engage and captivate customers.
2. Neuroscience-inspired Marketing - Using neuroscience principles to design marketing campaigns that trigger emotional responses in customers.
3. Interactive Installations - Using interactive installations and technology to enhance customer engagement and product introductions.
Industry Implications
1. Retail - Retailers can adopt interactive lightshows and immersive experiences to create a unique shopping environment.
2. Cosmetics - Cosmetic companies can explore neuroscience-inspired marketing techniques to introduce and promote new products.
3. Experiential Marketing - Experiential marketing agencies can leverage interactive installations to create memorable and engaging brand experiences.
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