'Reblink' Brings Classic Historic Paintings to Life
Ellen Smith — July 15, 2017 — Art & Design
References: ago.net & fastcodesign
Reblink is an augmented reality museum app that's bringing some of your favorite works of art to life.
Galleries have begun banning selfie sticks, prompting digital artist Alex Mayhew to create an app which brought some form of interactive entertainment into gallery settings. Guests of the Art Gallery of Ontario are invited to point their smartphones toward a classic painting, revealing it in a much different light. Using the power of augmented reality, some of the gallery's historic masterpieces can be seen posing, dancing and even taking selfies. Some depictions feature the painted subjects giving bunny ears to one another, while others stare longingly into laptops.
This immersive and interactive app combines historic art and culture with modern technology-based entertainment, providing both art fanatics and casual admirers a uniquely entertaining experience.
Galleries have begun banning selfie sticks, prompting digital artist Alex Mayhew to create an app which brought some form of interactive entertainment into gallery settings. Guests of the Art Gallery of Ontario are invited to point their smartphones toward a classic painting, revealing it in a much different light. Using the power of augmented reality, some of the gallery's historic masterpieces can be seen posing, dancing and even taking selfies. Some depictions feature the painted subjects giving bunny ears to one another, while others stare longingly into laptops.
This immersive and interactive app combines historic art and culture with modern technology-based entertainment, providing both art fanatics and casual admirers a uniquely entertaining experience.
Trend Themes
1. Augmented Reality - Disruptive innovation opportunity: Develop more immersive and interactive experiences in various industries, such as gaming, tourism, and education.
2. Interactive Entertainment - Disruptive innovation opportunity: Create new ways to engage and entertain audiences in museums, galleries, and other cultural institutions using interactive technologies.
3. Art and Technology Fusion - Disruptive innovation opportunity: Explore the intersection of art and technology to create novel and engaging experiences that bridge the gap between traditional and digital mediums.
Industry Implications
1. Museums - Disruptive innovation opportunity: Integrate augmented reality technology to enhance the visitor experience and make museum exhibits more interactive and immersive.
2. Galleries - Disruptive innovation opportunity: Embrace interactive technologies like augmented reality to bring new life to classic artworks and attract a wider range of visitors.
3. Entertainment - Disruptive innovation opportunity: Create interactive and immersive experiences using augmented reality technology to revolutionize the entertainment industry, from live performances to theme parks.
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