Everyday goods incorporate the flavors and scents of desserts
Implications - Products that consumers use frequently — such as hygiene and cosmetics or certain beverages and foods — can quickly begin to feel ho-hum. In order to make even those regular products fresh and special, brands have incorporated the flavors, scents, and colors of dessert, offering up the feeling of indulgence without the health comprise that comes with eating a full serving. As brands find ways to make their products and services novel even for repeat consumers, they can increase loyalty while also infusing their brand image with joy and delight.
Workshop Question - How would you alter your brand's offering to make it more delightful for consumers?
Trend Themes
1. Dessert-inspired Products - Brands have incorporated the flavors, scents, and colors of dessert, offering up the feeling of indulgence without the health sacrifice that comes with eating dessert.
2. Confectionary-inspired Cosmetics - Brands are launching cosmetics that resemble or are inspired by popular sweet treats, providing a calorie-free and fun way to indulge in their sweet cravings.
3. Functional Food and Beverages - Brands are leveraging dessert flavors to create products catered to consumers looking for supplement or beverage options without the unpleasant taste of nutritional supplements.
Industry Implications
1. Food and Beverages - Brands are creating dessert-flavored beverages and food products to expand their offerings and tap into consumers' love for indulgent treats.
2. Cosmetics and Personal Care - Brands are creating confectionary-inspired cosmetics to appeal to consumers and offer a calorie-free alternative for indulging in their sweet cravings.
3. Non-profit and Social Impact - Brands are combining dessert-flavored products with charitable causes to raise awareness and funding for important social issues.
