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Everyday Decadence

Everyday goods incorporate the flavors and scents of desserts

Implications - Products that consumers use frequently — such as hygiene and cosmetics or certain beverages and foods — can quickly begin to feel ho-hum. In order to make even those regular products fresh and special, brands have incorporated the flavors, scents, and colors of dessert, offering up the feeling of indulgence without the health comprise that comes with eating a full serving. As brands find ways to make their products and services novel even for repeat consumers, they can increase loyalty while also infusing their brand image with joy and delight.
Workshop Question - How would you alter your brand's offering to make it more delightful for consumers?
Trend Themes
1. Dessert-inspired Products - Brands have incorporated the flavors, scents, and colors of dessert, offering up the feeling of indulgence without the health sacrifice that comes with eating dessert.
2. Confectionary-inspired Cosmetics - Brands are launching cosmetics that resemble or are inspired by popular sweet treats, providing a calorie-free and fun way to indulge in their sweet cravings.
3. Functional Food and Beverages - Brands are leveraging dessert flavors to create products catered to consumers looking for supplement or beverage options without the unpleasant taste of nutritional supplements.
Industry Implications
1. Food and Beverages - Brands are creating dessert-flavored beverages and food products to expand their offerings and tap into consumers' love for indulgent treats.
2. Cosmetics and Personal Care - Brands are creating confectionary-inspired cosmetics to appeal to consumers and offer a calorie-free alternative for indulging in their sweet cravings.
3. Non-profit and Social Impact - Brands are combining dessert-flavored products with charitable causes to raise awareness and funding for important social issues.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
138,352 Total Clicks
Date Range:
Nov 16 — Dec 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Foodie-Inspired Soap Bars
Foodie-Inspired Soap Bars
comecleansoap Makes Bar Soap in Varieties like Dim Sum and Donut
Inspired by the global foodie movement, comecleansoap launched its Foodie bar soap collection, introducing a range of savory and sweet scents. The collection of cleansing bar soaps includes a... MORE
Dessert-Flavored Convenience Coffees
Dessert-Flavored Convenience Coffees
The 7-Eleven Oreo Mint Hot Chocolate is Seasonally Tasty
Seasonal products hold a very strong place in the minds of many consumers who correlate the month to certain kinds of food products, so brands are responding with new options like the 7-Eleven Oreo... MORE
Confectionary Cosmetic Lip Balms
Confectionary Cosmetic Lip Balms
The Reese’s Peanut Butter Cup Lip Balm is Dessert-Inspired
The Reese’s Peanut Butter Cup Lip Balm comes as a flavorful cosmetic product that will provide you with a way to enjoy the flavor of the classic chocolate without any of the calories. Coming in... MORE
Cookie-Flavored Yogurts
Cookie-Flavored Yogurts
These New General Mills Yogurts Taste Like Girl Scout Cookies
There are tons of dessert-flavored yogurt products on the market that appeal to those with a sweet tooth, but General Mills and Girl Scout Cookies are now introducing a trio of cookie-flavored... MORE
Dessert-Flavored Protein Shakes
Dessert-Flavored Protein Shakes
The Üfit Protein Drinks Now Come in Decadent New Flavors
While there are a wide variety of protein drinks on the market, Üfit is trying to cater to those who may not like the taste of nutritional supplements. Instead of chalky powders and bland formulas, MORE
Dessert-Flavored Chewing Gums
Dessert-Flavored Chewing Gums
The Project 7 Dessert Pack Donates to Worthy Causes
The Project 7 Dessert Pack is a set of gum flavors from the candy brand that, like all its products, gives back to important causes. The pack includes flavors like kettle corn, red velvet, birthday... MORE
Popcorn-Flavored Syrups
Popcorn-Flavored Syrups
Monin UK's Popcorn Syrup Serves as a New Way to Enhance Drinks
Monin UK recently debuted a new product called ‘Popcorn Syrup,’ which gives consumers a unique way to enhance their favorite drinks. With the growing demand for hybrid coffee and... MORE
Strawberry Shortcake Instant Noodles
Strawberry Shortcake Instant Noodles
Ippei-chan's Instant Fried Noodles are Dessert-Flavored
Instant noodle flavors tend to fall into relatively homogeneous categories like teriyaki or miso, but Ippei-chan’s new noodle flavor takes the ready-made dish into an entirely different food... MORE

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