Listen to What you Wear When StarHub Music Store Merges Tunes with Style
Felicia Moursalien — February 9, 2012 — Marketing
References: music.starhub & creativity-online
For so many young, fashion corresponds with music, and iTunes competitor StarHub Music Store has found a way to combine the two artistic mediums. In Singapore, when you pick up a piece of clothing, a radio frequency ID chip is attached and will play a song in the change room. Basically, if you pick up some red corduroy skinny jeans, you might get some Garden State indie rock. Afterwards, the consumer will get a text message with the song title and a chance to purchase it. Brilliant.
While it may seem like companies are computing youth consumerism from one big simple equation, one can't help but nod in agreement to the strategy. How many times have you been in Urban Outfitters and found that you love the music but have no idea what it was? The strategy has been sucessful as well, with online music sales increasing by about 20 per cent. Don't be surprised if you see more instore musical and fashion partnerships as started by the StarHub Music Store musical change rooms.
While it may seem like companies are computing youth consumerism from one big simple equation, one can't help but nod in agreement to the strategy. How many times have you been in Urban Outfitters and found that you love the music but have no idea what it was? The strategy has been sucessful as well, with online music sales increasing by about 20 per cent. Don't be surprised if you see more instore musical and fashion partnerships as started by the StarHub Music Store musical change rooms.
Trend Themes
1. Music-driven Fashion - The trend of merging music and fashion to enhance consumer experience is disrupting the retail industry and presenting new opportunities for music streaming and fashion brands.
2. Interactive Fitting Rooms - Interactive fitting rooms are making the in-store shopping experience more engaging, disrupting traditional retail practices, and providing opportunities for technology companies to provide innovative solutions.
3. RFID Technology in Retail - The use of RFID technology to enhance consumer shopping experience and drive sales in the retail industry is presenting opportunities for technology companies to develop and implement more sophisticated and personalized solutions.
Industry Implications
1. Fashion Industry - The fashion industry can leverage music-driven shopping experiences to engage consumers and drive sales through unique and personalized experiences, and to integrate technology to revamp the in-store experience.
2. Music Industry - The music industry can collaborate with fashion brands to create new revenue streams through promotional partnerships, product placements, and exclusive content distribution via interactive shopping experiences.
3. Retail Technology Industry - RFID technology solutions providers can offer tailored solutions for retailers, integrating the technology into existing systems and hardware, providing data analytics and insights, and facilitating seamless in-store experiences for shoppers.
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