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Prenatal Product

Prenatal health products are no longer only packaged in pill form

Implications - Ingestible prenatal nutrition products once mostly came in the form of supplements in pill form, but now everything from water to oat bars are being marketed as beneficial to the health of expecting mothers. This shift broadens the market reach of these brands, offering a two-way benefit where the companies have more opportunity for consumers to purchase, while consumers are allowed more choice in their health-related purchases. It also serves as a blanket marketing term which allows brands to push their products as being "essential" for specific groups of people – in this case, pregnant women.
Workshop Question - How can your brand employ marketing terminology that implies the "necessity" of its products/services?
Trend Themes
1. Alternative Prenatal Nutrition Products - New and innovative ingestible products beyond traditional supplements are being marketed to expecting mothers.
2. Personalized Prenatal Multivitamins - Brands are creating different multivitamin formulas targeting specific groups of consumers, such as Gen Y and mothers-to-be.
3. Convenient Subscription Services - Subscription services are being created to streamline the purchasing process of pre and postnatal products.
Industry Implications
1. Health & Wellness - These products focus on improving the health and wellness of pregnant women.
2. Food & Beverage - Innovative products in the form of snacks, drinks, and meal replacements provide convenient and nutritious options for expectant mothers.
3. E-commerce & Subscription Services - Subscription services provide a convenient way for expectant mothers to receive products tailored to their pregnancy needs without having to regularly visit a retail store.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 52 Examples:
100,642 Total Clicks
Date Range:
Nov 15 — Nov 17
Trending:
Average

Featured Examples

Millennial-Targeted Multivitamins
Millennial-Targeted Multivitamins
Rainbow Light's 'Vibrance' are Custom Vitamins for Health
Rainbow Light is a producer of vegan and gluten-free vitamins for health that are made with a base of whole food ingredients. Its newest product collection, ‘Vibrance,’ is being... MORE
Pregnancy Care Water
Pregnancy Care Water
'WaterBaby' Offers an Enriched Way to Consume Water During Pregnancy
While it’s essential to drink water during pregnancy, WaterBaby is specifically formulated to hydrate expectant mothers, as well as supply them with the required amount of folic acid and other... MORE
Prenatal Oat Bars
Prenatal Oat Bars
Happy Mama's Prenatal Nutrition Bars Support Pregnant and Breastfeeding Women
Happy Family is a company that makes a range of snacks to nourish babies and young children, as well as products for women that address issues like prenatal nutrition. One of the newest products... MORE
Prenatal Iced Teas
Prenatal Iced Teas
Hey Mama! Makes Prenatal and Postnatal Iced Tea for Women
While there are countless types of prenatal and postnatal supplements for women, Hey Mama! makes consuming these vital nutrients much more fun in the form of a unique line of iced tea for women. Hey... MORE
Maternal Cereal Bars
Maternal Cereal Bars
Nutrimom's Snacks for Moms Supply Nutrients for Pregnancy and Nursing
Over the course of the nine long months of pregnancy, working, traveling and exercising doesn’t stop for many expectant mothers—in order to cater to women on the go, Nutrimom developed a... MORE
Prenatal Subscription Box Services
Prenatal Subscription Box Services
The BINTO Subscription Provides Pre and Post-Natal Products
For women who are looking for products that support their pre and post-natal needs, but don’t know where to start, the BINTO subscription service is the perfect solution. Designed to support... MORE
Prenatal Protein Shakes
Prenatal Protein Shakes
Mommi's Prenatal Vitamin Protein Powder Makes Nutritious Drinks
This Prenatal Vitamin Protein Powder from Mommi can be used to whip up a prenatal protein shake that delivers 15 grams of protein from whey and 14 prenatal vitamins. The protein powder has been... MORE
Immunity-Boosting Prenatal Vitamins
Immunity-Boosting Prenatal Vitamins
These Prenatal Multivitamins Promote Immune Function
In an effort to help pregnant and nursing women feel their best, Rainbow Light has released a new prenatal multivitamin created with immune support. Made from food-based ingredients that are easy to... MORE
Nourishing Prenatal Gummies
Nourishing Prenatal Gummies
SmartyPants Gummy Vitamins are Delicious and Socially Conscious
SmartyPants’ range of prenatal gummies is specially formulated for expectant mothers and features 15 essential nutrients in total. These include B12 and D3 vitamins, iodine, and Omega-3’s.... MORE
Nutritious Expectant Mother Snacks
Nutritious Expectant Mother Snacks
The Mother Nurture Snacks Help Support Prenatal Health
Whether to be used as a way to indulge or a means to support balanced prenatal health, the Mother Nurture Enhanced Waters and Truffles are delicious crafted with expectant moms in mind. Starting... MORE
Prenatal Energy Drink Mixes
Prenatal Energy Drink Mixes
Premama's Energy Powder is Nourishing and Safe for Expecting Moms
Premama’s prenatal energy drink mix consists of nourishing ingredients that are specially formulated for pregnant women. This particular mix features vitamin c, vitamin b, thiamin, niacin and... MORE

Related Examples

Energy-Enhancing Prenatal Vitamins
Energy-Enhancing Prenatal Vitamins
The Prenatal+DHA 300 Vitamins are Created for Expectant Mothers
Organic Pregnancy Snack Bars
Organic Pregnancy Snack Bars
The BumpBar is Designed for Pregnant and Breastfeeding Women
Energizing Post-Natal Vitamins
Energizing Post-Natal Vitamins
The Mother Load Vitamins by Goop Wellness are Designed for New Moms
Post-Maternity Resume Tools
Post-Maternity Resume Tools
'The Pregnancy Pause' Helps Moms Return to the Workforce
Comforting Pregnancy Teas
Comforting Pregnancy Teas
'Maternitea' Specializes in Making Maternity Tea for Expectant Mothers
Unborn Baby Monitoring Systems
Unborn Baby Monitoring Systems
The LANSOR Probe Baby Monitor Performs Baby Ultrasounds on Demand
Nausea-Curbing Wearables
Nausea-Curbing Wearables
The 'CinvStop' Device Can Stop Nausea by Bypassing Nerve Signals
play_circle_filledConnected Pregnancy Tests
Connected Pregnancy Tests
Tempo's Pregnancy Test for Men Delivers Results to a Male Partner First
Childbirth-Assisting Taxis
Childbirth-Assisting Taxis
Cab Company Furusato Kotsu's Pregnancy Service Includes Midwife Input
Maternity Taxi Services
Maternity Taxi Services
This Japanese Taxi Service Caters to the Needs of Pregnant Women
play_circle_filledUnderstanding Recessive Diseases
Understanding Recessive Diseases
In His Talk on Genetics, Nigel Laing Explores Inherited Diseases
Compact Hangover Kits
Compact Hangover Kits
Drinkwel's 'Life of the Party' Kit Fuses Supplements and Smart Drinking Tips
Ergonomic Maternity Pillows
Ergonomic Maternity Pillows
The U-miss Maternity Contour Pillow Supports Mothers-to-Be
Maternity Emoji Apps
Maternity Emoji Apps
The EmojiMom App Helps Mothers Communicate Emotions Related to Motherhood
Birth-Detecting Diaphragms
Birth-Detecting Diaphragms
SmartDiaphragm Uses Bluetooth and Cervix Movements to Spot Early Births
Pregnancy-Safe Skincare
Pregnancy-Safe Skincare
The Facto unMyrrhaculous Face Cream is Made With Paleo Ingredients
Vitamin-Delivering Fitness Wearables
Vitamin-Delivering Fitness Wearables
STYR Labs' System Tracks Eating and Delivers Nutrition Items
Child-Resistant Prenatal Vitamins
Child-Resistant Prenatal Vitamins
vitaPearl Multivitamins are Securely Stored in Locking Packages
Breastfeeding Snack Bars
Breastfeeding Snack Bars
These Nutrimom Products Support Pregnancy and Breastfeeding Nutrition
Natural Prenatal Gummies
Natural Prenatal Gummies
These Prenatal Supplements from HappyMama Come in a Chewy Gummy Form
Maternity Radiation Shields
Maternity Radiation Shields
The RadiaShield 'Belly Armor' Protects Infants from EMF Radiation
Protective Pregnancy Wearables
Protective Pregnancy Wearables
The Birthstone Protects Expecting Mothers From Radiation
Prenatal Puree Pouches
Prenatal Puree Pouches
Happy Mama's Fruit and Vegetable Blends are Portable and Nourishing
Organic Teething Snacks
Organic Teething Snacks
These Happy Baby Teething Biscuits Gently Soothe and Nourish
Transparent Baby Food Pouches
Transparent Baby Food Pouches
Happy Family's Clearly Crafted Purees Enhance Food Transparency
Pregnancy Fitness Apps
Pregnancy Fitness Apps
Pregnancy and Exercise Come Together in Natasha Brown's 'Pregnacise'
Drinkable Prenatal Vitamins
Drinkable Prenatal Vitamins
Premama's Powdered Drink Mix-Ins Prodide Complete Maternal Care
Prenatal Fitness Apps
Prenatal Fitness Apps
The 'Prenatal Pilates' App Helps Expectant Mothers Stay Fit
Multivitamin Collagen Drinks
Multivitamin Collagen Drinks
'COLLA-E' is Enriched with Seaweed and Passion Fruit Essence
Herculean Beauty Supplements
Herculean Beauty Supplements
The Bio-Beauty Vitamin Pack Uses Minerals for a Healthy Complexion
Wearable Pregnancy Monitors
Wearable Pregnancy Monitors
'Jana' is a Remote Pregnancy-Tracking Technology for Mothers
Pregnancy-Supporting Cereals
Pregnancy-Supporting Cereals
Nutrimum's Muesli Takes Care of an Expectant Mother's Nutrition
Prenatal Nutrition Bars
Prenatal Nutrition Bars
Bellybar Snacks Indulge Cravings and Satisfy Expectant Mothers
Nutritional Nursing Cookies
Nutritional Nursing Cookies
Milkmakers' Lactation Cookies Aid Women Post-Pregnancy
Healthy Prenatal Juices
Healthy Prenatal Juices
Bundle Organics Provides Options for Women to Drink During Pregnancy
Pregnancy Nutrition Bars
Pregnancy Nutrition Bars
CredibleCravings' Pregnancy Snacks Nourish and Indulge Expectant Mothers
Anti-Nausea Maternity Drinks
Anti-Nausea Maternity Drinks
Healthy Mama's 'Boost It Up!' is a Morning Sickness Solution
Nutritious Pregnancy Cookies
Nutritious Pregnancy Cookies
Bumpboosters' Cookies for Expectant Mothers are a Pregnancy Treat
Soothing Maternal Teas
Soothing Maternal Teas
The Spoiled Mama Makes Herbal Pregnancy Tea
Portable Vitamin Kits
Portable Vitamin Kits
This VITL Vitamin Pack Provides Tear-Off Strips to Be Taken Daily
Antioxidant Wrinkle Treatments
Antioxidant Wrinkle Treatments
Dermalogica's Multivitamin Power Firm Combats Fine Lines
Gourmet Pregnancy Craving Cookbooks
Gourmet Pregnancy Craving Cookbooks
Eating For Two Features Meals Inspired by Prenatal Food Urges
Beard Growth Supplements
Beard Growth Supplements
This Daily Multivitamin Helps Facial Hair Grow Faster and Stronger
Pregnancy Tracker Jewelry
Pregnancy Tracker Jewelry
Bellabeat Leaf is an Activity and Wellness Tracker Expecting Moms
Ayurvedic Nursing Teas
Ayurvedic Nursing Teas
This Herbal Breastfeeding Tea Encourages Healthy Milk Production in Mothers
Menopause Relief Chocolates
Menopause Relief Chocolates
DECO Menomelt is a Dark Chocolate That Offers Menopausal Support
Tailored Motherhood Kits
Tailored Motherhood Kits
Citrus Lane Ships Out Curated Gift Boxes for Mom and Baby
Healthy Prenatal Beverages
Healthy Prenatal Beverages
Bump Water is a Vitamin and Mineral Drink for Women Who Are Pregnant
Grown-Up Baby Meals
Grown-Up Baby Meals
Happy Baby's 'Hearty Meals' Are Surprisingly Sophisticated
play_circle_filled3D-Printed Fetuses
3D-Printed Fetuses
Hiro-o Ladies Clinic Will Create Resin-Cast 3D Model of Your Unborn Baby
play_circle_filledRomantic Maternity Gifts
Romantic Maternity Gifts
Antonio Verdi Creates Literary Products for Expecting Mothers
Prenatal Cardio Detectors
Prenatal Cardio Detectors
BabySound Fetal Heart Rate Monitor Keeps Track of Unborn Hearbeats