The Zegna inSTORE Allows Luxury Browsing From Your iPad
Milla Kiss — September 15, 2011 — Tech
References: itunes.apple & digitalbuzzblog
Shopping has irreversibly changed, and the Zegna inSTORE smartphone app proves virtual reality browsing steals the scene from traditional retail interaction.
Italian luxury brand Ermenegildo Zegna has hired Milla Jovovich to promote the Zegna virtual iPad store and the unique experience it offers. The Zegna inSTORE app unites edgy technology with classic, luxurious formal and casual menswear, which aims to make the average businessman feel young and innovative while shopping (or virtual window-shopping) for the classic Zegna garments.
Virtual veteran Milla Jovovich (known for her role as Alice in the Resident Evil series) conveys successfully the mood of the ultra-modern, futuristic service. Do you remember the holographic ads and virtual holographic luxury stores in Minority Report? Listening Jovovich explain the Zegna inSTORE app is eerily close to this fictional portrayal.
Italian luxury brand Ermenegildo Zegna has hired Milla Jovovich to promote the Zegna virtual iPad store and the unique experience it offers. The Zegna inSTORE app unites edgy technology with classic, luxurious formal and casual menswear, which aims to make the average businessman feel young and innovative while shopping (or virtual window-shopping) for the classic Zegna garments.
Virtual veteran Milla Jovovich (known for her role as Alice in the Resident Evil series) conveys successfully the mood of the ultra-modern, futuristic service. Do you remember the holographic ads and virtual holographic luxury stores in Minority Report? Listening Jovovich explain the Zegna inSTORE app is eerily close to this fictional portrayal.
Trend Themes
1. Virtual Reality Shopping - The rise of virtual reality shopping experiences offers disruptive innovation opportunities for retailers to provide unique and immersive online shopping experiences.
2. Luxury Virtual Stores - The introduction of luxury virtual stores, like the Zegna inSTORE app, presents disruptive innovation opportunities for high-end brands to connect with consumers in a new and innovative way.
3. Celebrity Endorsements for Virtual Retail - The use of celebrity endorsements, such as Milla Jovovich promoting the Zegna inSTORE app, can create disruptive innovation opportunities by increasing awareness and interest in virtual shopping experiences.
Industry Implications
1. Fashion Retail - Fashion retailers can explore disruptive innovation opportunities by incorporating virtual reality shopping experiences like the Zegna inSTORE app to attract and engage customers in a unique and modern way.
2. Luxury Goods - Luxury brands can leverage disruptive innovation opportunities by creating virtual stores and apps, similar to the Zegna inSTORE, to offer premium shopping experiences that align with their brand identity.
3. Marketing and Advertising - The rise of virtual reality shopping presents disruptive innovation opportunities for marketers and advertisers to strategically utilize celebrity endorsements to promote virtual retail experiences like the Zegna inSTORE app.
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