Video ads create dramatic narratives to engage consumers
Implications - Utilizing the drama, intrigue and plot techniques often associated with feature films and binge-worthy TV shows, commercials are ramping up production value to capture the hearts and minds of consumers. By engaging consumer's emotions and piquing their curiosity, advertisers are generating excitement around featured brands through association, keeping intrigued consumers coming back for more. Episodic style marketing also serves to present products and brands more organically to the consumer, mimicking the method of casual product placement.
Workshop Question - What larger narrative could you create around your brand and offerings?
Trend Themes
1. Episodic Storytelling - The trend of utilizing the drama, intrigue, and plot techniques of feature films and binge-worthy TV shows in commercials to generate excitement and curiosity around featured brands through association presents an opportunity for advertisers to present their products more organically.
2. Immersive Short-form Campaigns - Creating immersive Halloween-themed short-form anthology series and extended videos through streaming sites like Hulu sets an excellent example of the unlimited potential of the streaming industry to shift the way in which TV is understood and consumed.
3. Genre-mashing Commercials - The trend of combining diverse genres within the same ad, such as heartwarming sports films quickly changing into thrilling sci-fi, can demonstrate a brand's diverse range of movie and show listings in an increasingly competitive market.
Industry Implications
1. Advertising - Advertisers can utilize episodic storytelling techniques to generate excitement and curiosity around a brand or product through association, leading to more organic presentations to the consumer.
2. Streaming Services - Streaming platforms or sites can create an immersive experience for viewers by developing short-form anthology series and extended Halloween-themed videos, presenting unlimited potential to shift the way in which TV is consumed.
3. Entertainment - The entertainment industry can benefit from the trend of genre-mashing commercials to demonstrate a wider range of movie and show listings, becoming more competitive in an increasingly crowded market.
6 Featured, 52 Examples:
113,313 Total Clicks
Date Range:
Oct 17 — Dec 18
Trending:
Mild
Consumer Insight Topics:
