This Peugeot Phone Booth Features an Online-only Showroom
Michael Hines — September 11, 2017 — Autos
The Peugeot phone booth car dealership may very well be the smallest car dealership in the world. The French automaker's marketing stunt is an attempt to push its online ordering platform. In the London phone booth there's no sales person, just a tablet connected to the automaker's online ordering system. Users can browse the selection of Peugeots and configure one of their own. If they want to check out their creation they'll need to visit an actual dealership.
The Peugeot phone booth dealership is located in London's Russell Square and using it requires an access code obtained from the popup's website. While the Peugeot phone booth car dealership likely won't lead to many sales it is a smart way for the automaker to tout its online ordering platform and the convenience it brings.
The Peugeot phone booth dealership is located in London's Russell Square and using it requires an access code obtained from the popup's website. While the Peugeot phone booth car dealership likely won't lead to many sales it is a smart way for the automaker to tout its online ordering platform and the convenience it brings.
Trend Themes
1. Online Car Dealerships - The Peugeot phone booth dealership showcases the potential of online car sales, allowing customers to browse and configure vehicles through a tablet connected to the automaker's online system.
2. Smart Marketing Stunts - The use of a phone booth as a car dealership highlights the effectiveness of unique and attention-grabbing marketing tactics in promoting products and platforms.
3. Digital Showrooms - The Peugeot phone booth demonstrates the rising trend of digital showrooms that provide customers with the convenience of browsing and customizing vehicles without the need for a physical salesperson.
Industry Implications
1. Automotive - The automotive industry can explore opportunities in developing online ordering platforms and creating innovative digital showrooms to enhance customer experience and streamline the car purchasing process.
2. Marketing and Advertising - Marketing and advertising professionals can learn from the Peugeot phone booth dealership's success in using unconventional marketing stunts to attract attention and promote online platforms.
3. Retail - The retail industry can benefit from the concept of digital showrooms, applying similar strategies in providing customers with engaging and interactive online shopping experiences.
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