Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic.
Workshop Question - Which viable consumer segments are you overlooking?
Trend Themes
1. Gamification for Boomers - Brands are using addictive game play to create engagement with older demographics, creating new consumers among this traditionally brand-loyal demographic.
2. Digitized Gift-giving - Loop Commerce is helping physical retail stores offer e-gift cards, potentially disrupting traditional gift-giving.
3. Digitized Coupon-clipping - Apps like Fetch Rewards are working to remove paper coupon clippings and let consumers scan items to get discounts all while shopping for groceries.
Industry Implications
1. Retail - Retailers can use Loop Commerce to digitize gift-giving, making the system more efficient for both retailers and customers.
2. Automotive - Automakers can use the example of the Volvo Studio Milan pop-up to showcase luxury auto models and design products, focusing on their brand prestige and widening their target audience.
3. Tech - Tech platforms like Stitch, designed for Boomers to connect with like-minded individuals, can help companies focus on creating immersive web and app platforms to develop communities of users with similar interests.
4 Featured, 28 Examples:
50,515 Total Clicks
Date Range:
Nov 17 — Nov 17
Trending:
Warm
Consumer Insight Topics:
