Southwest Airlines is Offering Live In-Flight Entertainment
Ellen Smith — November 2, 2017 — Art & Design
References: southwest.fm & psfk
Warner Music Nashville partnered with Southwest airlines to offer guests live in-flight entertainment, to help engage passengers during the final stretch of their journey.
Because of the tight space and the lack of electronic resources, the musicians are required to perform with minimal equipment, resulting in an unobtrusive and easy-to-plan entertainment alternative. The up-close venue pop-up offers guests the chance to experience a band which they would have likely never seen in concert, in a setting that's more intimate than most venues. These in-flight performances were designed to broaden a consumer's expectations of airlines, viewing the journey as an extension of the holiday, instead of a something tedious.
These intimate concerts offer the consumer an unconventional way to pass the time, that doesn't require the airline to reconfigure its services.
Because of the tight space and the lack of electronic resources, the musicians are required to perform with minimal equipment, resulting in an unobtrusive and easy-to-plan entertainment alternative. The up-close venue pop-up offers guests the chance to experience a band which they would have likely never seen in concert, in a setting that's more intimate than most venues. These in-flight performances were designed to broaden a consumer's expectations of airlines, viewing the journey as an extension of the holiday, instead of a something tedious.
These intimate concerts offer the consumer an unconventional way to pass the time, that doesn't require the airline to reconfigure its services.
Trend Themes
1. In-flight Live Entertainment - The trend of offering live music performances on flights provides a unique and engaging experience for passengers, disrupting traditional in-flight entertainment offerings.
2. Minimal Equipment Performances - Performing with minimal equipment allows musicians to entertain passengers in tight spaces, presenting opportunities for innovative performances in unconventional venues.
3. Enhancing the Airline Journey - By offering in-flight concerts, airlines can transform the travel experience, making it more enjoyable and memorable, and set themselves apart from competitors.
Industry Implications
1. Airlines - Airlines can incorporate live entertainment into flights to enhance onboard experiences and attract more customers.
2. Music - The music industry can explore partnerships with airlines to bring live performances to audiences during travel, creating new revenue streams and expanding their reach.
3. Event Planning - Event planning companies can explore opportunities to organize in-flight concerts, leveraging the unique setting and limitations to create memorable and intimate experiences for passengers.
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