Including customers in film & advertising creation to enhance engagement
Implications - Marketing often requires a customer-centric approach, and nothing is more customer-centric than involving customers in the creation process and final product. Crowdsourcing has already become a creation method embraced by many brands, but now brands are taking customer involvement to the next level, whether it's being part of the final product (as in the Gap's Shine On campaign), participating in the process from idea generation to production, or being cast in a movie role. Involving customers in this way stands to elevate engagement and positive brand association while also encouraging fans to share their experience with their friends and networks.
Trend Themes
1. Customer Involvement in Marketing - Brands are taking customer involvement in the creation process to the next level, giving them part of the final product or allowing customers to participate throughout the production process from idea generation to production.
2. Crowdsourcing Talent - Companies are using social media and technology platforms like Mobli, Facebook and customer interactive films to look for talent, with open calls to encourage all people of all ages to audition for movie roles.
3. Talent Highlighting Campaigns - Marketing campaigns now include highlighting emerging talent and their unique abilities to showcase their clothing lines and engage and inspire fans.
Industry Implications
1. Marketing and Advertising - Involving customers in the marketing process, crowdsourcing talent for film, and highlighting emerging talent in ads are influencing the marketing and advertising industry.
2. Entertainment and Film Production - Using social media and technology platforms like Mobli and crowdfunding via Kickstarter to shift how movies are made, new media forms are playing a role in their development.
3. Talent Management and Development - Identifying new opportunities to engage young people in learning experiences, take on creative challenges and highlight their talent.
6 Featured, 46 Examples:
264,835 Total Clicks
Date Range:
Jul 12 — Sep 12
Trending:
Untested
Consumer Insight Topics:
