Mountain Dew & Lil Wayne DEWeezy Campaign Asks Fans for Inspiration
Katherinev123 — August 4, 2012 — Marketing
The Lil Wayne DEWeezy campaign is a collaboration with Mountain Dew and the youth development organization STOKED that aims to ignite creativity among young people and have fans participate in the inspiration and production of a Mountain Dew and Lil Wayne commercial.
The campaign has six phases and right now it's in phase one, which involves having fans submit ideas and inspiration for the next campaign video. Other phases will include having fans select the storyboard for the video, as well as participate in its production. Interested participants can vist the Mountain Dew and Lil Wayne DEWeezy dedicated website, where they can submit their thoughts and ideas related to what they think the new commercial should contain.
Further, the DEWeezy project will also include the building of the DEWeezy Skate Park in New Orleans. The skate park will be situated in one of the neighborhoods hit hardest by Hurricane Katrina, reports Popsop, and will be open August 29.
The campaign has six phases and right now it's in phase one, which involves having fans submit ideas and inspiration for the next campaign video. Other phases will include having fans select the storyboard for the video, as well as participate in its production. Interested participants can vist the Mountain Dew and Lil Wayne DEWeezy dedicated website, where they can submit their thoughts and ideas related to what they think the new commercial should contain.
Further, the DEWeezy project will also include the building of the DEWeezy Skate Park in New Orleans. The skate park will be situated in one of the neighborhoods hit hardest by Hurricane Katrina, reports Popsop, and will be open August 29.
Trend Themes
1. Crowdsourced Rapper Projects - Opportunity for brands to engage consumers in the creative process and co-create content with their target audience.
2. Youth Collaboration - Potential for businesses to tap into the creativity and ideas of young people through collaborative campaigns.
3. Socially Impactful Marketing - Opportunity to combine marketing efforts with social initiatives to make a positive impact on communities and address social issues.
Industry Implications
1. Beverage - Beverage companies could use crowdsourcing to involve consumers in the development of new flavors, packaging designs, or marketing campaigns.
2. Youth Development - Youth development organizations could partner with brands to engage young people in creative initiatives and provide opportunities for their ideas to be heard and implemented.
3. Skate Park Construction - Construction companies and community organizations could collaborate on building skate parks as a way to revitalize neighborhoods and provide recreational spaces for youth.
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