Sony Offers Opportunity to Become a Player in the Uncharted Audition
leewashington — March 19, 2012 — Marketing
References: theunchartedaudition & playstationlifestyle.net
For many people computer games have become a common form of entertainment with many games having the storylines and production values of big budget films, but with the Sony Uncharted Audition, they are now a cultural media in and of themselves. Because of advances in technology and gaming, it is possible to feel like you are part of the action.
Now Sony is offering people the chance to experience that feeling for real with the Uncharted Audition -- the world’s first character audition on Facebook. The grand prize is a trip to Naughty Dog’s studio where the winner will get to create their own in-game multiplayer character for Uncharted 3, and experience the behind the scenes of motion capture.
Motion capture technology now provides the opportunity to map a person’s expressions and movements into the environment of a game making it possible for an individual to be made into a gaming character. In the future it is possible that our digital avatars will be exact replicas of their real-world counterparts.
Now Sony is offering people the chance to experience that feeling for real with the Uncharted Audition -- the world’s first character audition on Facebook. The grand prize is a trip to Naughty Dog’s studio where the winner will get to create their own in-game multiplayer character for Uncharted 3, and experience the behind the scenes of motion capture.
Motion capture technology now provides the opportunity to map a person’s expressions and movements into the environment of a game making it possible for an individual to be made into a gaming character. In the future it is possible that our digital avatars will be exact replicas of their real-world counterparts.
Trend Themes
1. Social Media Auditions - Opportunities for individuals to audition for game characters through social media platforms like Facebook.
2. Motion Capture Gaming - Advancements in motion capture technology allow for more realistic and immersive gaming experiences.
3. Personalized Gaming Avatars - The potential for digital avatars in games to closely resemble their real-world counterparts.
Industry Implications
1. Gaming - The gaming industry can leverage social media platforms and motion capture technology to create unique and personalized gaming experiences.
2. Film and Entertainment - Film and entertainment industries can adapt motion capture technology to create more realistic virtual characters and enhance the storytelling experience.
3. Social Media - Social media platforms can offer opportunities for individuals to showcase their talent and connect with gaming and entertainment industries through character auditions.
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