Former '90s supermodels take the spotlight in fashion once again
Implications - Although there are plenty of young and up-and-coming models to feature in today's fashion media, the industry has been increasingly looking to past-era supermodels, such as Helena Christensen, Cindy Crawford and Christy Turlington, to be the stars of today's campaigns and editorials. This re-idolization and re-exaltation of former supermodels appeals not only to nostalgia but to the market demographic that identifies with older and more mature women.
Trend Themes
1. Re-idolization - The resurgence of past-era supermodels appeals to the market demographic identifying with older and more mature women.
2. Cultural Influences - Photoshoots inspire people to visit the country depicted in the shoot, featuring cultural vibes from mariachi to Italian.
3. Evident Production - The incorporation of the studio and filming equipment into photoshoots is becoming a common trend in the fashion industry.
Industry Implications
1. Fashion - The resurgence of past-era supermodels and incorporation of evident production equipment into photoshoots represent opportunities for clothing lines.
2. Tourism - Cultural inspired shoots can be used to promote tourism in different countries.
3. Photography - The trend of shooting photos with evident equipment in the background represents a new direction in photography and camera work.
7 Featured, 56 Examples:
1,703,036 Total Clicks
Date Range:
Jan 12 — Aug 12
Trending:
Warm
Consumer Insight Topics:
