The Donald Glover Twitter Campaign Pleads the Public for Spider-Man Role
Allison Love — June 2, 2010 — Marketing
The newest installment of Spider-Man is getting some buzz recently thanks to the Donald Glover Twitter campaign, which features the young 'Community' actor asking friends and family to retweet a specific hashtag. The actor claims to “truly love Spider-Man” and just wants the opportunity to audition for the legendary role.
The newest movie in the series will focus more on Peter Parker’s high school years, and is looking for a new main character after Tobey McGuire’s exit from the project earlier this year. The Donald Glover Twitter campaign is certainly one way to go about things…
The newest movie in the series will focus more on Peter Parker’s high school years, and is looking for a new main character after Tobey McGuire’s exit from the project earlier this year. The Donald Glover Twitter campaign is certainly one way to go about things…
Trend Themes
1. Crowdsourced Movie Roles - Disruptive innovation opportunity: Incorporating the power of social media to involve the public in casting decisions for movies, increasing community engagement.
Industry Implications
1. Film Production - Disruptive innovation opportunity: Adopting crowdsourcing strategies for casting roles, enabling a wider pool of talent to be considered for movie roles.
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