The Mountain Dew Throwback Shack Marks Classic Taste
Christopher DeLuca — July 3, 2011 — Social Media
References: facebook & dewthrowbackshack
The Mountain Dew Throwback Shack offers visitors the opportunity to win some nifty retro Dew swag to celebrate the return to the classic taste. Prizes range from a Mountain Dew bag to a Dew arcade game.
The Mountain Dew Throwback Shack gives visitors an interactive experience to help them learn about the classic recipe of the iconic soda pop. The interactive experience, coupled with the prizes, is an innovative way for the soft drink to promote its return to its original recipe. Give the Throwback Shack a try and see if you can't come away with some cool gear.
Implications - Consumers have become adept at tuning ads. This stems from being bombarded with branding campaigns across all media all the time. Companies that want to create a brand loyalty need to think in unconventional ways to garner attention.
The Mountain Dew Throwback Shack gives visitors an interactive experience to help them learn about the classic recipe of the iconic soda pop. The interactive experience, coupled with the prizes, is an innovative way for the soft drink to promote its return to its original recipe. Give the Throwback Shack a try and see if you can't come away with some cool gear.
Implications - Consumers have become adept at tuning ads. This stems from being bombarded with branding campaigns across all media all the time. Companies that want to create a brand loyalty need to think in unconventional ways to garner attention.
Trend Themes
1. Interactive Advertising - Utilizing interactive experiences in ads can help grab consumers' attention in a saturated media landscape.
2. Nostalgia Marketing - Capitalizing on nostalgia for classic products can create a sense of brand loyalty among consumers.
3. Promotional Experiences - Creating immersive and interactive experiences for consumers can enhance brand promotion efforts.
Industry Implications
1. Soft Drink Industry - Soft drink companies can incorporate interactive experiences and nostalgia marketing to promote their products and increase brand loyalty.
2. Advertising Industry - Innovative and unconventional advertising approaches are needed to capture consumers' attention in a cluttered media environment.
3. Gaming Industry - The integration of arcade games in promotional campaigns presents new opportunities for collaboration between soft drink brands and the gaming industry.
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