Fiorentini + Baker Launches a Juniors Line With Adorable Campaign
Katherinev123 — October 31, 2011 — Fashion
References: 247feature & racked
The beloved footwear label Fiorentini + Baker is launching a line of children's footwear, Fiorentini + Baker Junior, in celebration of the brand's 10th anniversary.
The accompanying ad campaign for the Fiorentini + Baker Junior line is undeniably adorable. This is the brand's first children's line, and while the boots will cost upward of $500, the styles will be oh-so-chic -- they're miniature versions of the footwear brand's most iconic boots. And with celebs like Sarah Jessica Parker, Jennifer Aniston and Halle Barry wearing these boots, you know they're stylish.
Along with launching the Fiorentini + Baker Junior collection, the brand will be celebrating its decade in business with a limited edition relaunch of its most iconic boot, the Eternity Three Buckle (see gallery), in addition to accessories including handbags and belts.
The accompanying ad campaign for the Fiorentini + Baker Junior line is undeniably adorable. This is the brand's first children's line, and while the boots will cost upward of $500, the styles will be oh-so-chic -- they're miniature versions of the footwear brand's most iconic boots. And with celebs like Sarah Jessica Parker, Jennifer Aniston and Halle Barry wearing these boots, you know they're stylish.
Along with launching the Fiorentini + Baker Junior collection, the brand will be celebrating its decade in business with a limited edition relaunch of its most iconic boot, the Eternity Three Buckle (see gallery), in addition to accessories including handbags and belts.
Trend Themes
1. Luxury Kids' Footwear - An opportunity for the high-end fashion industry to expand into the children's market with stylish and trendy designs.
2. Miniature Versions of Iconic Products - A trend in creating child-sized versions of successful products, allowing brands to tap into a new market while promoting brand recognition and loyalty.
3. Children's Clothing Campaigns - An opportunity for large fashion brands to leverage social media and child models to create campaigns that appeal to young parents and help increase brand awareness.
Industry Implications
1. Fashion - A chance for fashion brands to create stylish, high-end children's products for a lucrative and largely untapped consumer market.
2. Retail - An opportunity for retail companies to expand their product offerings to include designer children's clothing, footwear, and accessories.
3. Marketing - A trend in child-centric marketing campaigns that provide opportunities for advertising agencies and media companies to create engaging content for young audiences.
2.5
Score
Popularity
Activity
Freshness
