Makeup gets a modern spin with virtual and hi-tech innovations
Implications - Previously, makeup tech comprised computer-aided applications that could give you an idea of what a makeup look or hairstyle would look on your features. Now, beauty tech is going a step further with innovative and hi-tech devices and apps that do everything from assess your skin color to even helping you create your own cosmetics. As everything goes more hi-tech, so too will cosmetics to appeal to the tech-savvy, digital-loving beauty consumer.
Trend Themes
1. Hi-tech Virtual Makeover - Innovative and hi-tech devices and apps assess a customer's skin color and allow customers to try on clothes and makeup, creating a complete head-to-toe virtual makeover experience.
2. Color Palette-coordinating Apps - Personal color palettes can be coordinated with L'Oreal makeup products to suggest complimenting colors for your outfit.
3. Personalized Cosmetic-creating Appliances - The Rowenta Naturalis machine allows users to create customizable, nourishing products, giving consumers complete personalization while also providing assurance for those with sensitive skin or allergies.
Industry Implications
1. Cosmetics Industry - Cosmetics companies can keep up with tech-savvy beauty consumers by incorporating innovative and hi-tech devices and apps into their product lines.
2. Retail Industry - Retail companies can utilize virtual technology and social media collaborations to offer customers an enhanced retail experience, both online and in-store.
3. Technology Industry - Technology companies are instrumental in providing the tools and technology necessary to create new and innovative beauty products, tools, and devices that are highly personalized and tailored to individual consumer needs.
