Mountain Dew DEWeezy Project Enters Story-Making Phase
Katherinev123 — August 21, 2012 — Marketing
Recently, Trend Hunter featured the Mountain Dew DEWeezy project featuring Lil Wayne, a project in partnership with the mentoring program Stoked that aims to inspire creativity among youth and get them involved in the production of a new Mountain Dew commercial.
The Mountain Dew DEWeezy project recently asked fans on its dedicated website to submit ideas and inspiration for the new spot. The project has also just completed the second phase, in which fans were invited to Mountain Dew's headquarters to meet with the Stoked and Mountain Dew brand team to create the storyline for the commercial. At the meeting, the participants met with director Chris Robinson and worked together to pitch different story ideas. Fans can vote for the story ideas they like best by visiting the dedicated DEWeezy website.
The Mountain Dew DEWeezy project recently asked fans on its dedicated website to submit ideas and inspiration for the new spot. The project has also just completed the second phase, in which fans were invited to Mountain Dew's headquarters to meet with the Stoked and Mountain Dew brand team to create the storyline for the commercial. At the meeting, the participants met with director Chris Robinson and worked together to pitch different story ideas. Fans can vote for the story ideas they like best by visiting the dedicated DEWeezy website.
Trend Themes
1. Crowdsourcing Advertising Campaigns - Businesses may innovate by inviting fans and audiences to participate in creating commercials and ads, thereby creating more engaging content and fostering brand loyalty.
2. Brand-customer Collaboration - Brands may leverage collaborations with customers in developing their campaigns, products, and services, creating new avenues for user engagement a la Mountain Dew's DEWeezy project.
3. User-generated Content Marketing - Companies may encourage the production of user-generated content (UGC) that aligns with their branding to drive higher user engagement and foster user-generated brand ambassadors.
Industry Implications
1. Beverage Industry - Beverage companies may consider seeking user input and participation to drive more effective advertising campaigns and increase brand engagement.
2. Marketing Industry - Marketing agencies may help their clients by developing strategies that encourage and involve fans and audiences in the creative process, creating more engaging and effective content.
3. Entertainment Industry - Entertainment companies may innovate by bringing in fans and customers to co-create new content and product offerings, such as interactive experiences or fan-inspired merchandise.
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