Luxurious airline extras and services appeal to indulgence-loving flyers
Implications - Despite the increase in frugality among consumers, many still love to be pampered, especially when it comes to traveling. Thus, many airlines are offering extra amenities, enhancing their services and offerings with special luxuries -- for example, British Airlines' complimentary wine for all VIP passengers and Japan Airlines' bidet toilets. Many of the amenities are free of charge, which gives travelers another reason to choose that particular airline and helps to give an airline an edge in the face of fierce competition.
Trend Themes
1. Luxury Services for Air Travelers - Airlines are enhancing their services and offerings with special luxuries to pamper travelers.
2. Innovative In-flight Entertainment - In-flight entertainment is evolving from seat-back systems to tray-integrated multimedia and other new technological options.
3. Airline Clothing Design - Clothing brands are designing stylish and professional uniforms for airline staff, offering fresh and modern variations.
Industry Implications
1. Airline Industry - Airlines can benefit from offering luxury services and innovative features to enhance in-flight experiences, while also considering uniform redesigns that promote comfort and style.
2. Technology Industry - Companies can focus on developing advanced in-flight entertainment systems and tray-integrated services to cater to the increasing demand for entertainment options. They could also look into bidet toilet technology and how to apply it to other industries.
3. Fashion Industry - Brands can collaborate with airlines to design new, stylish uniforms that enhance employee comfort and professionalism, while also possibly expanding into travel wear lines for passengers.
