Kleenex 'Shield Sneeze Swish' Commercial Targets Children
Katherinev123 — June 29, 2012 — Life-Stages
The Kleenex 'Shield Sneeze Swish' campaign is fun, vibrant and catchy -- all the things needed to capture the attention of children. Accordingly, the brand hopes to prevent kids from spreading germs at school and to use Kleenex's Sneeze Shield tissues, which feature a special coating to stop the spread of mucus, to do so.
With a fun and upbeat commercial created by JWT New York that reminds one of the singsongy ones Gap usually produces, the Kleenex Shield Sneeze Swish campaign sends the message to children that when at school, you must always grab a Kleenex tissue to keep your hands clean. As the song in the commercial puts it, "Ya gotta shield, sneeze, swish like you just don’t care!"
With a fun and upbeat commercial created by JWT New York that reminds one of the singsongy ones Gap usually produces, the Kleenex Shield Sneeze Swish campaign sends the message to children that when at school, you must always grab a Kleenex tissue to keep your hands clean. As the song in the commercial puts it, "Ya gotta shield, sneeze, swish like you just don’t care!"
Trend Themes
1. Hygiene-promoting Dance Numbers - Developing entertaining and catchy dance numbers to promote hygiene can engage children in adopting good hygiene practices.
2. Sneeze Shield Tissues - Innovating tissues with a special coating to prevent the spread of germs through mucus can improve hygiene and minimize the transmission of diseases.
3. Engaging Advertising Campaigns - Creating fun and vibrant advertising campaigns that appeal to children can effectively raise awareness and motivate them to adopt healthy habits.
Industry Implications
1. Consumer Goods - Consumer goods companies can explore the production and marketing of specialized tissues with enhanced germ-prevention features to cater to health-conscious consumers.
2. Education - Educational institutions and organizations can incorporate entertaining hygiene-promoting dance numbers as part of their curriculum to engage and educate students about good hygiene practices.
3. Advertising and Marketing - Advertising and marketing agencies can develop engaging campaigns for brands targeting children, leveraging the power of music and dance to promote healthy habits.
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