Using social media apps to create extremely personal marketing messages
Implications - Facebook is an advertising platform that brands today simply can't ignore, and it's helping marketers in more ways than one. While the privacy issue still exists, many young consumers are not hesitant to share their personal profile information with brands; in response, brands are using social media apps to snatch up a person's Facebook Timeline information to create extremely customized campaigns that range from quirky musicals to custom fragrances. Recently, a site called 'Take This Lollipop' even spotlighted the potential dangers of readily sharing personal information with social media apps by, ironically, asking visitors to share their Facebook information. Regardless, customizing campaigns in this way is allowing brands to hyper-target and reach their customers in an unprecedented way.
Trend Themes
1. Customized Campaigns - Brands are using social media apps to snatch up a person's Facebook timeline information to create extremely customized campaigns.
2. Interactive Experiences - Interactive music videos, campaigns, and microsites reward users and personalize content based on Facebook data, offering a new and engaging way to interact with brands and celebrities.
3. Personalized Fragrances - DKNY Scent Finder app is a new tool that uses Facebook to ask you a series of questions, assuming that the person for whom you are buying a fragrance is someone other than yourself, to help you choose the right scent.
Industry Implications
1. Social Media Marketing - Brands can hyper-target and reach their customers in an unprecedented way by using customized campaigns through social media platforms.
2. Digital Advertising - Interactive social experiences and content using Facebook data offer new and creative ways to engage with customers via digital advertising.
3. Fragrance Industry - Personalized fragrance tools using Facebook data, like DKNY Scent Finder, offer a new way to choose the right scent for yourself or someone else.
6 Featured, 51 Examples:
1,838,427 Total Clicks
Date Range:
Oct 11 — Jul 12
Trending:
Mild
Consumer Insight Topics:
