Innovations helping new authors create, sell and promote their books
Implications - Book authors are increasingly finding it more difficult to break into the publishing world. Luckily, a wave of innovations helping new and existing authors publish and promote their books are coming to fore. These innovations, which include everything from disappearing ink to encourage quick reading to fansourced book tours, consequently augment the conventional publishing process so that burgeoning new authors actually have a fighting chance despite the growing popularity of ebooks and digital content.
Trend Themes
1. Disruptive Ink Technology - New promising ink types (like disappearing ink) are being developed to augment the book publishing process.
2. Print On-demand - Digital printing innovation (like Espresso Book Machine) is making self-publishing easier, more efficient, and affordable.
3. Crowdsourced Direct-to-consumer Marketing - Social commerce platforms (like Togather) that facilitate direct communication between authors and readers, in addition to crowdsourced book tours.
Industry Implications
1. Print Industry - Opportunity for print industry to further create disruptive technology for the book publishing industry.
2. Packaging Industry - The packaging industry can consider new types of packaging that use disappearing ink and reflects a sense of urgency and importance to reading a book.
3. E-commerce - Platforms like StoryBundle represent emerging opportunities for e-commerce companies to incorporate customer-determined pricing and subscription services for customers.
