Jeremy Gutsche — October 8, 2007 — Pop Culture
References: techeblog
This video shows you how to make your Mountain Dew glow with peroxide, baking soda and a little dedication. Pretty cool.
Trend Hunter has featured a number of experiments from sites like Craftster and Makezine which enable members to showcase their homemade DIY experiments.
Check them out:
Implications - Considering how easy it is to share information in this time of digitalization, consumers are beginning to create (and share) more and more DIY projects. This comes from an urge for modification, which today's restless consumer enjoys. Companies would be wise to embrace these mods instead of opposing them, as they provide insight into how a product is used and who is using it.
Trend Hunter has featured a number of experiments from sites like Craftster and Makezine which enable members to showcase their homemade DIY experiments.
Check them out:
Implications - Considering how easy it is to share information in this time of digitalization, consumers are beginning to create (and share) more and more DIY projects. This comes from an urge for modification, which today's restless consumer enjoys. Companies would be wise to embrace these mods instead of opposing them, as they provide insight into how a product is used and who is using it.
Trend Themes
1. DIY Experimentation - Companies can tap into the trend of consumers creating and sharing DIY projects to gain insight into product usage and user demographics.
2. Digitalization - The ease of sharing information in the digital age encourages consumers to engage in DIY projects and modifications.
3. Restless Consumerism - Consumers' desire for modification drives the popularity of DIY projects, creating opportunities for companies to embrace and cater to this restless consumer mindset.
Industry Implications
1. Consumer Electronics - Companies in the consumer electronics industry can leverage DIY experimentation to understand product usage and improve their offerings.
2. Home Improvement - The DIY trend provides opportunities for the home improvement industry to offer products, guides, and services that cater to consumers' desire for customized modifications.
3. Social Media - The digitalization trend fuels the growth of DIY projects and provides social media platforms with opportunities to create dedicated communities and platforms for enthusiasts to share their creations.
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