GapKids 'I Want Candy' Campaign Features YouTube Star Maria Aragon
Katherinev123 — November 15, 2011 — Marketing
References: prnewswire & popsop
Eleven-year-old YouTube sensation Maria Aragon appears in the new GapKids 'I Want Candy' holiday campaign, which launched in the United States with this vibrant and very sweet commercial.
In the video, Winnipeg-born Aragon (who became a star after Lady Gaga tweeted her 'Born This Way' cover) sings the classic hit 'I Want Candy' with five other cute and bubbly little girls. The GapKids 'I Want Candy' commercial is amazingly girlie, cutesy and fun, showcasing Aragon and her friends laughing, dancing and singing in a candy store. They are all dressed in GapKids holiday merchandise, which is -- not surprisingly -- all bright pink.
Gap's holiday commercials are always cheerful, exciting and fun, and the GapKids 'I Want Candy' ad is certainly no different.
In the video, Winnipeg-born Aragon (who became a star after Lady Gaga tweeted her 'Born This Way' cover) sings the classic hit 'I Want Candy' with five other cute and bubbly little girls. The GapKids 'I Want Candy' commercial is amazingly girlie, cutesy and fun, showcasing Aragon and her friends laughing, dancing and singing in a candy store. They are all dressed in GapKids holiday merchandise, which is -- not surprisingly -- all bright pink.
Gap's holiday commercials are always cheerful, exciting and fun, and the GapKids 'I Want Candy' ad is certainly no different.
Trend Themes
1. Child Youtube Stars - Opportunity to collaborate with popular child YouTube stars in advertising campaigns.
2. Vibrant Holiday Campaigns - The trend of creating colorful and energetic holiday advertisements to capture customers' attention.
3. Gender-specific Merchandise - The demand for gender-specific children's clothing and accessories, such as the GapKids holiday merchandise in bright pink.
Industry Implications
1. Advertising - Utilizing child YouTube stars in advertising campaigns to target younger audiences.
2. Retail - Creating vibrant and festive holiday campaigns to attract customers and drive sales.
3. Fashion - Designing gender-specific children's clothing and accessories to meet consumer preferences and increase sales.
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