The Gap 'Icon Redefined' Campaign Showcases Musicians & Dancers
Katherinev123 — August 14, 2012 — Marketing
The Gap 'Icon Redefined' campaign is an extension of the brand's global marketing program, 'Shine,' which focuses on highlighting emerging talent to inspire people to embrace their own creativity. This particular campaign comprises a series of TV spots that showcases the Gap's fall collection while highlighting the talents of emerging dancers and musicians, including Lil' Buck (known for his 'Jookin' or 'Gangster Walking'), the Avett Brothers and San Francisco-based ballet dancer Yuan Yuan, just to name a few.
The campaign focuses on the Gap's upcoming collection for the autumn season, which provides modern twists on Gap's most iconic pieces, such as colorful reinterpretations of the brand's classic pants. Further, the Gap 'Icon Redefined' campaign includes a social media element that offers fans extra content about the artists featured in the campaign, such as a guitar How To with Kaki King and videos of Lil' Buck dancing.
The campaign focuses on the Gap's upcoming collection for the autumn season, which provides modern twists on Gap's most iconic pieces, such as colorful reinterpretations of the brand's classic pants. Further, the Gap 'Icon Redefined' campaign includes a social media element that offers fans extra content about the artists featured in the campaign, such as a guitar How To with Kaki King and videos of Lil' Buck dancing.
Trend Themes
1. Talent-highlighting Advertising - Opportunity to showcase emerging talent in creative and engaging ways to inspire consumers and promote brand authenticity.
2. Modern Twist on Classics - Opportunity to update and reinterpret iconic products to attract new customers and maintain relevance in the market.
3. Social Media Integration - Opportunity to use social media platforms to provide additional content and engage with consumers on a deeper level.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate with emerging artists and showcase their talent through innovative advertising campaigns.
2. Music - Opportunity for musicians to partner with fashion brands to amplify their reach and exposure to new audiences.
3. Entertainment - Opportunity for entertainment industry professionals, such as dancers and performers, to collaborate with fashion brands and gain visibility through advertising campaigns.
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