Interactive music videos create engaging hands-on entertainment
Implications - Both entertainment and interactivity rank high up on the customer engagement spectrum, and now musicians and music video creators are combining the two together, creating an unprecedented way for consumers to enjoy music. Music consumption, like much of the entertainment industry, has become increasingly digital and based on convenience, with less people consuming music through music videos. Thus, these interactive video experiences help to promote an artist's new tracks while engaging the listener not only audibly but also visually, physically and often emotionally, thereby cultivating a more memorable experience.
Trend Themes
1. Interactive Music Videos - Combining interactivity and entertainment, interactive music videos engage consumers in unprecedented ways.
2. Shoppable Music Videos - Interactive shoppable music videos create new possibilities for independent artists, musicians, and designers.
3. Audience-controlled Music Videos - Audience-controlled music videos provide fans with immersive and personalized experiences.
Industry Implications
1. Entertainment - By combining music and interactivity, the entertainment industry can engage consumers in more memorable experiences.
2. Fashion - Shoppable music videos have the potential to create new opportunities in the fashion industry by bridging the gap between entertainment and e-commerce.
3. Technology - Interactive and audience-controlled music videos showcase the potential for new technologies and immersive experiences.
6 Featured, 53 Examples:
318,384 Total Clicks
Date Range:
Dec 11 — Aug 12
Trending:
Untested
Consumer Insight Topics:
