Parents turn to socially conscious children's products & services
Implications - Today's younger consumers are more socially conscious, whether they're concerned about the environment or the clean water crisis in developing economies. According to a 2012 report from Nielsen, almost half of the under-40 consumers surveyed indicated a willingness to pay more for products and services from companies associated with a social cause. It follows, then, that today's parents are more willing to purchase conscious children's products and services, from newborn clothing and baby rattles to green toys, thereby introducing and spreading the message of socially responsible living to their children.
Trend Themes
1. Socially Responsible Products - Consumers are demanding more eco-friendly and ethically sourced products, and children's products aren't exempt, giving rise to social enterprise and conscious consumerism opportunities.
2. One for One Business Model - One-for-one business models like Happy Blankie and Rockin Baby show how a simple gesture can go a long way for both customers and those in need, paving the way for socially conscious brands and an opportunity for goodwill enterprise.
3. Toy Subscription Service - Toy subscription delivery services from Little Pnuts are attracting conscious parents with eco-friendly and sustainable product options, presenting an opportunity for toy makers to adapt to the ecommerce industry's changing demands.
Industry Implications
1. Social Enterprise - A socially conscious business model doesn't only benefit the community but can also enrich a brand's perception, making this an opportune time for socially responsible enterprise.
2. Eco-friendly and Sustainable Products - The demand for eco-friendly children's products can not only improve marketplace perception but also conserve the environment, opening doors for sustainable ventures catering to modern conscious consumers.
3. Toy Manufacturing and Online Retail - Toy manufacturers can take a cue from Little Pnuts' toy subscription service, combining sustainability and ecommerce into innovative product delivery methods, marking an opportunity for emerging online retailers.
7 Featured, 60 Examples:
911,166 Total Clicks
Date Range:
Dec 11 — Jul 12
Trending:
Warm
Consumer Insight Topics:
