The Evernote & CoSchedule Colab Results in a Content Creation Tool
Alyson Wyers — July 10, 2015 — Tech
References: coschedule & blog.evernote
A collaboration between note-taking app Evernote and marketing calendar company CoSchedule turns the app into a content creation tool. Now that CoSchedule integrates with Evernote, marketers can plan, schedule and publish content from the CoSchedule calendar to WordPress. This makes it perfect for companies with content-focused marketing approaches.
The integrated content creation tool lets teams coordinate in a number of ways. CoSchedule content marketer Nathan Ellering suggests using it to plan your marketing strategy, organize your marketing process, collaborate with all involved in any marketing projects, plan content with a marketing calendar as well as create, publish and promote content. You can even review data and capture findings in a new note on Evernote and repeat the process all over again.
The integrated content creation tool lets teams coordinate in a number of ways. CoSchedule content marketer Nathan Ellering suggests using it to plan your marketing strategy, organize your marketing process, collaborate with all involved in any marketing projects, plan content with a marketing calendar as well as create, publish and promote content. You can even review data and capture findings in a new note on Evernote and repeat the process all over again.
Trend Themes
1. Integration of Productivity Apps - The collaboration between Evernote and CoSchedule showcases the trend of integrating different productivity apps into a seamless workflow, providing business professionals with opportunities to create more efficient and streamlined content creation processes.
2. Content-focused Marketing Approaches - The integration of Evernote and CoSchedule enables companies with content-focused marketing approaches to enhance their strategies by offering a centralized platform to plan, schedule, publish, and promote content, ultimately optimizing their marketing efforts.
3. Collaborative Content Creation - The Evernote and CoSchedule collaboration facilitates collaboration among team members, allowing marketers to work together, organize marketing projects, and capture data on a single platform, fostering greater efficiency and productivity.
Industry Implications
1. Productivity Apps - The partnership between Evernote and CoSchedule opens up opportunities for the productivity app industry to explore similar collaborations and integrations, providing users with more comprehensive and versatile tools for content creation and marketing management.
2. Content Marketing - The integration of Evernote and CoSchedule caters to the content marketing industry by offering a dedicated solution for planning, scheduling, and publishing content, empowering businesses to effectively implement their content-focused marketing strategies.
3. Collaboration Tools - The collaboration between Evernote and CoSchedule highlights the need for efficient collaboration tools in the marketing industry, presenting an opportunity for the development and enhancement of platforms that facilitate seamless team communication and project management.
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