KFC's Wow @ 25 Augmented Reality App Shows What Dollar Bills Can Buy
Laura McQuarrie — January 6, 2014 — Tech
References: kfcwow25 & creativecriminals
To dispel the notion that KFC in India is expensive, the Blink agency in Mumbai created the ‘Wow @ 25’ augmented reality app.
The app promotes KFC’s Wow Price Menu, which starts at 25 rupees. To use the Wow @ 25 app, users can scan any Indian bank note, which would transform the rectangular bill into a tray, topped with all of the items that they could purchase from the Wow Menu with that particular note value.
As well as being available for download on the Apple iTunes store and through Google Play store, there was also a version of this experience recreated on a micro site. The apps were downloaded over 35,000 times and truly wowed people with its clever use of augmented reality.
The app promotes KFC’s Wow Price Menu, which starts at 25 rupees. To use the Wow @ 25 app, users can scan any Indian bank note, which would transform the rectangular bill into a tray, topped with all of the items that they could purchase from the Wow Menu with that particular note value.
As well as being available for download on the Apple iTunes store and through Google Play store, there was also a version of this experience recreated on a micro site. The apps were downloaded over 35,000 times and truly wowed people with its clever use of augmented reality.
Trend Themes
1. Augmented Reality - Leveraging augmented reality technology to enhance the shopping experience and promote products through interactive and immersive content.
2. Currency Integration - Integrating currency recognition and manipulation technology into apps to showcase the purchasing power and affordability of products.
3. Mobile Commerce - Embracing mobile platforms as a tool for connecting consumers with brands and facilitating seamless transactions.
Industry Implications
1. Fast Food - Fast food chains can utilize augmented reality apps to showcase menu prices and value to potential customers, driving foot traffic and sales.
2. Retail - Retailers can leverage currency-augmenting apps to demonstrate the affordability and range of products they offer, increasing customer engagement and sales.
3. Mobile App Development - Mobile app developers can explore innovative ways to integrate augmented reality and currency recognition technology, opening up new avenues for creative and interactive mobile experiences.
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