NBC is Bundling SNL and The Tonight Show for Cord Cutters
Meghan Young — March 4, 2015 — Pop Culture
NBC is offering a comedy subscription service with cord cutters in mind. Ditching cable for streaming content has forced many networks to embrace the freedom and creativity of such internet platforms. This comedy subscription service is a great example of how NBC is trying to appeal to younger generations.
Not only will the NBC comedy subscription service offer favorites such as SNL and The Tonight Show, it will feature original shows for its biggest stars like Jimmy Fallon, Seth Meyers and other affiliated actors. The Verge points out that this can change "the YouTube strategy for Jimmy Fallon's Tonight Show and other peacock shows." Yet it is this kind of competition that will end up benefiting consumers.
Not only will the NBC comedy subscription service offer favorites such as SNL and The Tonight Show, it will feature original shows for its biggest stars like Jimmy Fallon, Seth Meyers and other affiliated actors. The Verge points out that this can change "the YouTube strategy for Jimmy Fallon's Tonight Show and other peacock shows." Yet it is this kind of competition that will end up benefiting consumers.
Trend Themes
1. Comedy Subscription Services - Subscription-based platforms for comedy content provide an opportunity for networks to attract younger generations and compete with internet media giants like YouTube.
2. Original Content Production - Producing original content featuring popular comedian personalities is a disruptive innovation opportunity that can shift the focus from traditional television ratings to on-demand video consumption and audience engagement.
3. Multimedia Integration - Integrating multimedia platforms such as social media and podcasting, with comedy subscription services can offer a new level of audience expansion and revenue generation for networks.
Industry Implications
1. Television Networks - Television networks can utilize comedy subscription services to reach younger audiences and compete with internet media giants, offering a new revenue stream and opportunity for audience engagement.
2. Comedy Streaming Platforms - Comedy streaming platforms can focus on producing original content featuring popular comedian personalities and offer a new and unique value proposition to viewers.
3. Social Media and Podcasting Networks - Social media and podcasting networks can integrate comedy subscription services to reach a wider audience and advertise their platform, offering a new revenue stream and value for content creators.
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