Unreal Around the World Winners Get a Customized Gatorade Formula
Laura McQuarrie — May 12, 2014 — Lifestyle
References: gatoradefootball & youtube
Football, soccer, or whatever you want to call it is one sport that has fans and players all over the world, and to celebrate, Gatorade is launching its first ever global contest, 'Unreal Around the World.'
Gatorade is looking for the most "unreal" players in the world to show off and share their handling skills, creativity and originality over at GatoradeFootball.com. Of course, these unreal players will be rewarded with awesome prizes, including a two week experience that will give them access to some pro football clubs like the Liverpool FC and AC Milan. Winners will also undergo the same kind of sweat testing and fuel analyses that pro footballers do, so that Gatorade can create a custom sports drink formula for them.
Entries are being accepted until June 12th, just before the FIFA World Cup 2014 kicks off.
Gatorade is looking for the most "unreal" players in the world to show off and share their handling skills, creativity and originality over at GatoradeFootball.com. Of course, these unreal players will be rewarded with awesome prizes, including a two week experience that will give them access to some pro football clubs like the Liverpool FC and AC Milan. Winners will also undergo the same kind of sweat testing and fuel analyses that pro footballers do, so that Gatorade can create a custom sports drink formula for them.
Entries are being accepted until June 12th, just before the FIFA World Cup 2014 kicks off.
Trend Themes
1. Global Skill Contests - Opportunity to create global skill contests in various sports to engage fans and reward talented players.
2. Customized Sports Drinks - Creating personalized sports drink formulas based on individual athletes' needs and performance.
3. Pro Club Experiences - Offering unique experiences to winners, including access to professional sports clubs and training facilities.
Industry Implications
1. Beverage - Beverage companies can explore customization of sports drinks to cater to individual athletes' requirements.
2. Sports Apparel - Sports apparel brands can partner with global skill contests to sponsor prize packages and gain exposure.
3. Sports Marketing - Sports marketing agencies can help organize and promote global skill contests to engage fans and enhance brand recognition.
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