Geek Chic Eyeshadow is Perfect for The Girly Girl who Loves to Play
Nicole Ballantyne-Choo — September 1, 2013 — Fashion
References: thinkgeek
Geek chic eyeshadow erases the stereotype that gamer girls don't wear makeup.
These handmade mineral eyeshadows include both sparkly and lighter hues, and there are six fun and adventurous colors to choose from. As your mood changes every day, the line provides ladies with the perfect colors to fit how they're feeling. For example, for the determined woman who's ready to win, she should definitely wear 'All the Rage' which is a light brown pops of blue and green. There are also specific ones that are perfect for a night out, or a night of extreme gaming, which is 'Brotherhood of Crows,' made up of black base with metallic elements.
Finally, 'Blood Wine' should be worn when the goal is to make a bold and striking statement.
These handmade mineral eyeshadows include both sparkly and lighter hues, and there are six fun and adventurous colors to choose from. As your mood changes every day, the line provides ladies with the perfect colors to fit how they're feeling. For example, for the determined woman who's ready to win, she should definitely wear 'All the Rage' which is a light brown pops of blue and green. There are also specific ones that are perfect for a night out, or a night of extreme gaming, which is 'Brotherhood of Crows,' made up of black base with metallic elements.
Finally, 'Blood Wine' should be worn when the goal is to make a bold and striking statement.
Trend Themes
1. Handmade Mineral Cosmetics - There is an opportunity for disruptive innovation in creating handmade mineral cosmetics that cater specifically to niche markets like gamer girls.
2. Customizable Makeup - Developing a line of customizable makeup that allows women to choose colors based on their mood or occasion has the potential to be a disruptive innovation in the cosmetics industry.
3. Geek Culture Cosmetics - Creating a range of cosmetics inspired by geek culture, such as video games, can tap into a growing market and offer a disruptive innovation in the beauty industry.
Industry Implications
1. Cosmetics - The cosmetics industry can explore disruptive innovation by targeting niche markets like gamer girls with specialized products.
2. Gaming - The gaming industry can collaborate with cosmetics companies to create unique makeup lines that appeal to both gamers and makeup enthusiasts, offering a disruptive innovation at the intersection of these industries.
3. Fashion - The fashion industry can embrace geek culture and incorporate it into their designs, including cosmetics, to attract a new customer base and drive disruptive innovation in the industry.
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