Volkswagen Shark Week Campaign Features Shark-Centric Car Games
Laura McQuarrie — August 18, 2014 — Autos
References: vwsharkweek & brandingmagazine
This year the Volkswagen Shark Week promotions include three playable online games that share the common thread of sharks and cars. The campaign features the VW Golf TDI, which Volkswagen is calling "One of the only cars to practically match the shark’s non-stop way of life."
The three online games include the Scroll Challenge, which requires users to scroll for an actual 567 miles using a mouse, the Shark Survivor, which pits gamers against sharks and Swim Like a Shark, a game which challenges users to put their shark-like swimming abilities to the test. Last year Discovery Channel and Volkswagen came together to create the Convertible Shark Cage using a 2013 Beetle, but these games are far more fun and interactive, plus they're really part of a "A Non-Stop Shark Week."
The three online games include the Scroll Challenge, which requires users to scroll for an actual 567 miles using a mouse, the Shark Survivor, which pits gamers against sharks and Swim Like a Shark, a game which challenges users to put their shark-like swimming abilities to the test. Last year Discovery Channel and Volkswagen came together to create the Convertible Shark Cage using a 2013 Beetle, but these games are far more fun and interactive, plus they're really part of a "A Non-Stop Shark Week."
Trend Themes
1. Online Automotive Games - Disruptive innovation opportunity for game developers to create engaging online games centered around cars.
2. Shark-themed Promotions - Disruptive innovation opportunity for marketers to leverage shark-related content in promotional campaigns.
3. Interactive Advertising Campaigns - Disruptive innovation opportunity for advertisers to create interactive campaigns that captivate and engage the audience.
Industry Implications
1. Gaming - Disruptive innovation opportunity for the gaming industry to capitalize on the popularity of shark-themed automotive games.
2. Automotive - Disruptive innovation opportunity for automotive companies to incorporate shark-inspired designs and features in their vehicles.
3. Marketing - Disruptive innovation opportunity for marketers to create unique and captivating promotional campaigns centered around shark-related content.
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